Description At Copper Giants, we are out to destroy the current client/agency working relationship and replace it with something radical: Joy. We combine our extensive consumer knowledge through data and research from Liberty Mutual with talented, award-winning former agency professionals who are tired of the old industry BS - and who love doing great work with great partners. Together, we're building and transforming brands to do well financially, do good in the world, and enjoy doing it.
We're looking for a driven Business Affairs Manager to join our anti-agency agency. This is an exciting opportunity for a seasoned business affairs professional with deep advertising and marketing expertise who is passionate about delivering exceptional work across every channel and platform. The ideal candidate brings a strong understanding of the creative process from brief to market, exceptional judgment and decision-making skills, and the ability to navigate complex business, legal, and talent-related matters in a fast-paced environment.
You'll be part of the Copper Giants team while partnering closely with Liberty Mutual Corporate Legal, Advertising, Procurement, and our external advertising agency. Success in this role will come from your ability to build strong relationships, negotiate effectively, manage multiple priorities, and provide strategic guidance that helps bring impactful creative work to life.
Key Responsibilities Include:
- Review all advertising content and provide expert guidance related to intellectual property matters, marketplace risk, and legal concerns as they relate to creative materials.
- Serve as the subject matter expert and primary point of contact for SAG-AFTRA and the Joint Policy Committee (JPC), leveraging extensive knowledge of SAG-AFTRA Commercials contracts and union requirements.
- Oversee and manage talent strategy across campaigns and agencies, including negotiating talent agreements, tracking talent costs and projections, and proactively communicating relevant updates. Experience working with overscale talent is highly valued.
- Monitor the evolving AI production landscape and advise on internal policies governing AI-generated content, applying a strong understanding of Generative AI production and associated intellectual property implications.
- Partner closely with producers, creatives, business stakeholders, and external agency teams throughout the creative development and production process.
- Manage licensing, usage rights, and renewals for creative assets, including music, stock photography, video, imagery, and other licensed content, while maintaining talent and asset tracking systems.
- Support all spokesperson and mascot appearances, ensuring proper rights management and compliance.
- Manage network clearance for all broadcast content across agency partners.
- Support production partner management, including contracting, agreements, and vendor relationships.
- Maintain a strong understanding of the Liberty Mutual brand voice and ensure business affairs guidance aligns with advertising objectives.
- Collaborate closely with Liberty Mutual Corporate Legal, Procurement, Advertising, Copper Giants, external advertising agencies, talent unions, and outside legal counsel as needed.
Ideal candidates will bring :
- Significant Business Affairs experience within an advertising agency, brand, or similar marketing-driven organization, along with a strong understanding of the creative development process from brief to market. They have expertise in talent negotiations, SAG-AFTRA agreements, intellectual property and rights management, and advertising-related legal and business affairs matters.
- Success in this role requires strong judgment, communication, presentation, project management, and organizational skills, as well as the ability to manage multiple priorities in a fast-paced environment. Candidates should be comfortable collaborating with and influencing stakeholders at all levels, partnering with external agencies, and leveraging emerging technologies, including Generative AI, to support business objectives.
- Experience within regulated industries, particularly insurance or financial services, is preferred.
Qualifications- Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
- Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
- Requires advanced knowledge of marketing communications principles and practices
- Experience working with and/or managing outside agencies
- Strong oral and written communication skills required
- Ability to work in a fast-paced environment and work on multiple priorities
- Strong knowledge of relevant technologies
- Strong organizational, coordination, project management, and analytical skills
- Strong presentation skills required
- Budget management and project management experience preferred
- Ability to effectively interact with all levels of the organization
- Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance
- Demonstrates understanding of insurance industry, products, services, and trends
- Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization
Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.
At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
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