The AIDA Formula (Attention, Interest, Desire, Action)

I am selling #[your product/service]

I need to write #[what do you need to write]

Use the AIDA formula to write it:

– Step 1 (Attention): Open with a bang. Grab the reader’s attention with a bold statement, fact, or question – Step 2 (Interest): Hook the reader’s interest with features and benefits – Step 3 (Desire): Make the reader feel a sense of desire by showing them their life with my solution. – Step 4 (Action): Spur the reader into action and tell them what to do next (a CTA).