Optimization 07/07/2002

Analyze and provide optimization strategies for a Meta Ads campaign based on the following KPIs:

#ad spend

#impressions

#reach

#frequency

#link clicks

#cost per result

#cost per impression

#cost per purchase

#click-through rate (ctr)

#return on ad spend (roas)

#add to cart

#purchases

#purchase value

Focus on identifying underperforming areas, pinpointing what’s driving high ROAS, and offering concrete steps to improve performance metrics such as CTR, Conversion Rate, and Purchase Value, while maintaining or lowering Ad Spend. Prioritize insights that align with e-commerce performance and sales growth.