Funding
Ex-Spotify engineers raise $10M for Malachyte, an e-commerce personalization startup
Malachyte, an e-commerce personalization startup founded by three former Spotify engineers, has raised $10 million in seed funding. The round was co-led by Bessemer Venture Partners and Gradient, with participation from Harpoon Ventures. Malachyte adapts Spotify's Vector AI recommendation system to predict shopper intent in real time, using behavioral signals like clicks and hovers to personalize storefronts without requiring accounts or purchase history. The platform is live on Shopify and via API for larger retailers.
Aug 64 minNeura News