Industry
Nielsen to Acquire DoubleVerify in $2.15 Billion Cash Deal
Nielsen has agreed to acquire digital ad verification company DoubleVerify for $2.15 billion in cash, a 30% premium over its market value. The deal fills a gap in Nielsen's business as it expands beyond TV ratings into digital media measurement. DoubleVerify reported Q2 revenue of $193.8 million, up 3% year-over-year.
Aug 63 minNeura News