🎯 Getting Started with Claude GTM Agents

Welcome! This guide will help you get up and running with Claude GTM Agents, even if you've never used Claude Code before.

📋 Table of Contents

• Is This Guide For You?
• What You'll Need
• Step 1: Install Claude Code
• Step 2: Set Up Your First Workspace
• Step 3: Add the GTM Agents Marketplace
• Step 4: Install Your First Plugins
• Step 5: Try Your First Command
• Next Steps
• Troubleshooting
• Quick Reference Card
• Learning Resources
• Frequently Asked Questions
• Need Help?

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🤔 Is This Guide For You?

This guide is perfect if you:

• ✅ Have never used Claude Code before
• ✅ Are new to AI-powered tools and want step-by-step instructions
• ✅ Need help with installation and basic setup
• ✅ Want to understand what everything means before diving in
• ✅ Prefer detailed explanations over quick commands

Already have Claude Code installed? Skip to the Quick Start Guide instead.

Looking for advanced features? Check out the Usage Guide.

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What You'll Need

Before you begin, make sure you have:

• ✅ A computer running Windows, macOS, or Linux
• ✅ Internet connection for downloading and using Claude Code
• ✅ Claude account (you can sign up at claude.ai)
• ✅ 10-15 minutes to complete this setup

No coding experience required! This system is designed for business users.

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Step 1: Install Claude Code

What is Claude Code?

Claude Code is an AI-powered coding assistant that helps you automate tasks, generate content, and streamline your work. Think of it as having an expert assistant who knows everything about sales, marketing, and growth.

Installation Steps

Native / Script Installer (Recommended)

macOS / Linux / WSL:

curl -fsSL https://claude.ai/install.sh | bash

Windows PowerShell:

irm https://claude.ai/install.ps1 | iex

Windows CMD:

curl -fsSL https://claude.ai/install.cmd -o install.cmd && install.cmd && del install.cmd

Homebrew (macOS / Linux)

brew install --cask claude-code

NPM (Node.js 18+ required)

npm install -g @anthropic-ai/claude-code

Note: Avoid using sudo npm install -g to prevent permission issues.

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Authentication & First Run

1. Open a terminal and navigate into your project directory:

   cd /path/to/your/project
   

2. Run Claude Code:

   claude
   

3. You’ll be prompted to log in. You can sign in via:

   • A Claude.ai account (Pro/Max subscription)
   • Claude Console (API-key based)

4. After login you’ll see the Claude Code interface. To verify it’s working, try:

   Verify installation

   • You should see the Claude Code interface with a chat window
   • Type "Hello" to confirm Claude responds

✨ Success! If Claude responds to your message, you're ready to move on.

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Step 2: Set Up Your First Workspace

What is a Workspace?

A workspace is like a project folder where Claude Code can access and manage files. For GTM Agents, you'll create a workspace to organize your sales, marketing, and growth work.

Creating Your Workspace

1. Create a folder on your computer

   📁 Documents/
      └── 📁 GTM-Work/
   

   • On macOS: Create a folder in your Documents called "GTM-Work"
   • On Windows: Create a folder in your Documents called "GTM-Work"

2. Open the folder in Claude Code

   • In Claude Code, click File → Open Folder (or similar menu option)
   • Navigate to your newly created GTM-Work folder
   • Click Select Folder or Open

3. Confirm workspace is active

   • You should see your folder name in the Claude Code sidebar or title bar
   • The workspace is now ready for use

💡 Tip: You can create multiple workspaces for different projects (e.g., "Sales-Projects", "Marketing-Campaigns", etc.)

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Step 3: Add the GTM Agents Marketplace

What is a Marketplace?

A marketplace is a collection of plugins (tools and agents) that you can install. The GTM Agents marketplace contains 67 specialized plugins for sales, marketing, and growth teams.

Adding the Marketplace

1. Open the chat in Claude Code

   • Make sure you're in your GTM-Work workspace

2. Type the following command in the chat:

   /plugin marketplace add gtmagents/gtm-agents
   

3. Wait for confirmation

   • Claude will respond confirming the marketplace has been added
   • This makes all 67 plugins available for installation but does not load any agents or tools into your context.

4. Browse available plugins (optional)

   • Type /plugin to see all available plugins
   • You'll see a list organized by category

✨ Success! You now have access to all GTM plugins, but they're not loaded yet (which saves memory and keeps things fast).

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Step 4: Install Your First Plugins

Choosing Plugins Based on Your Role

You don't need to install all 67 plugins! Start with the essentials for your role:

🎯 For Sales Professionals

Install these three essential plugins:

/plugin install sales-prospecting
/plugin install sales-pipeline
/plugin install sales-enablement

What you get:

• Lead generation and research tools
• Pipeline management and forecasting
• Sales playbooks and battlecards

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📣 For Marketing Professionals

Install these three essential plugins:

/plugin install content-marketing
/plugin install email-marketing
/plugin install campaign-orchestration

What you get:

• Content creation and editorial calendars
• Email campaign automation
• Multi-channel campaign planning

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📈 For Growth/Analytics Professionals

Install these three essential plugins:

/plugin install growth-experiments
/plugin install customer-analytics
/plugin install revenue-analytics

What you get:

• A/B testing and experiment design
• Customer segmentation and behavior analysis
• Revenue forecasting and metrics

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🎯 Not sure? Start with the Universal Starter Pack

If you work across multiple areas, install these versatile plugins:

/plugin install sales-prospecting
/plugin install content-marketing
/plugin install customer-analytics

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Managing Plugins

List Installed Plugins

# All installed plugins
/plugin list

# Plugins from specific marketplace
/plugin list gtm-agents

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Installation Process

1. Copy the command for your role (from above)
2. Paste it into Claude Code chat, one line at a time
3. Press Enter after each command
4. Wait for confirmation that each plugin is installed

⏱️ Time: Installing 3 plugins takes about 30 seconds total.

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Step 5: Try Your First Command

Now let's test your setup with a real task!

Example 1: Generate Sales Leads (Sales)

If you installed sales plugins, try this:

/sales-prospecting:generate-leads --criteria "SaaS companies, 50-200 employees, Series A funding"

What happens:

• Claude will generate a list of qualified leads matching your criteria
• You'll get company names, contact information, and talking points
• Results appear in seconds!

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Example 2: Create Content (Marketing)

If you installed marketing plugins, try this:

/content-marketing:content-pipeline "AI in sales automation" --duration 1month

What happens:

• Claude creates a month-long content calendar
• You'll get blog topics, keywords, and publishing schedule
• Ready to use immediately!

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Example 3: Analyze Metrics (Growth)

If you installed analytics plugins, try this:

/customer-analytics:segment-customers --method behavioral

What happens:

• Claude analyzes customer behavior patterns
• You'll get segmentation recommendations
• Actionable insights for targeting!

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Using Natural Language (Works for Everyone!)

You can also just describe what you need in plain English:

"I need to write a cold email to a VP of Sales at a fintech company about our new CRM integration"

What happens:

• Claude automatically activates the right agents and skills
• You'll get a personalized, professional email draft
• No commands needed!

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Next Steps

🎓 Learn More

Now that you're set up, explore these resources:

1. Quick Start Guide - Top 10 commands and real-world scenarios
2. Usage Guide - Comprehensive command reference
3. Plugin Reference - All 67 plugins explained
4. Business Skills - 52 specialized skills you can use

🚀 Expand Your Toolkit

Install more plugins as you need them:

# See all available plugins
/plugin

# Install additional plugins
/plugin install [plugin-name]

# Get help with any plugin
/help [plugin-name]

💡 Pro Tips for Beginners

1. Start simple - Use basic commands first, add complexity later
2. Use natural language - Just describe what you need
3. Ask for help - Type /help or ask Claude "How do I...?"
4. Experiment - You can't break anything, so try different commands
5. Save favorites - Create aliases for commands you use often

📚 Common Next Steps by Role

Sales:

• Install account-management for customer success workflows
• Install sales-calls for call preparation and analysis
• Install enterprise-sales for complex deal management

Marketing:

• Install social-media-marketing for social strategy
• Install seo for search optimization
• Install marketing-analytics for campaign ROI

Growth:

• Install product-led-growth for self-serve strategies
• Install growth-experiments for A/B testing
• Install business-intelligence for executive reporting

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Troubleshooting

Common Issues and Solutions

❌ "Command not found" error

Problem: You typed a command but got an error.

Solution:

1. Make sure you installed the required plugin first
2. Check for typos in the command
3. Try typing /plugin to see installed plugins

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❌ "Marketplace not found" error

Problem: The marketplace couldn't be added.

Solution:

1. Verify you're connected to the internet
2. Check that you used the correct marketplace name
3. Make sure you're in a workspace (Step 2)

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❌ Plugins not showing up

Problem: You installed plugins but can't use them.

Solution:

1. Restart Claude Code
2. Verify the workspace is open
3. Type /plugin to confirm installation

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❌ Claude isn't responding

Problem: Commands aren't working.

Solution:

1. Check your internet connection
2. Verify you're signed into your Claude account
3. Try closing and reopening Claude Code

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🆘 Still stuck?

• Check the documentation: Usage Guide
• Ask Claude: Type "I'm having trouble with [describe issue]"
• Community support: Check GitHub Issues for similar problems
• Start fresh: Create a new workspace and try again

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🎉 You're Ready!

Congratulations! You've successfully:

• ✅ Installed Claude Code
• ✅ Set up your workspace
• ✅ Added the GTM Agents marketplace
• ✅ Installed your first plugins
• ✅ Ran your first command

You're now ready to automate and accelerate your GTM work with AI!

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📋 Quick Reference Card

Save or print this for easy access!

Essential Commands

Command	What It Does
/plugin	Browse all available plugins
/plugin install [name]	Install a specific plugin
/help [plugin-name]	Get help with a plugin
"How do I...?"	Ask Claude anything in plain English

Starter Commands by Role

Sales:

/sales-prospecting:generate-leads --criteria "your ICP"
/sales-pipeline:analyze-pipeline
/sales-enablement:create-battlecard --competitor "Name"

Marketing:

/content-marketing:content-pipeline "topic" --duration 1month
/email-marketing:optimize-campaign --metric open-rate
/campaign-orchestration:launch-campaign "Campaign Name"

Growth:

/customer-analytics:segment-customers --method behavioral
/growth-experiments:design-experiment --hypothesis "your hypothesis"
/revenue-analytics:calculate-ltv

Tips for Success

1. Start simple → Add complexity as you learn
2. Use natural language → Just describe what you need
3. Ask for help → Claude is always ready to assist
4. Experiment freely → You can't break anything
5. Save time → Create aliases for frequent tasks

Common Patterns

Generate → Review → Refine:

# 1. Generate first draft
"Create a cold email for [prospect]"

# 2. Review and ask for changes
"Make it more casual and add a PS line"

# 3. Finalize
"Perfect! Save this as a template"

Chain commands for workflows:

# Generate leads → Create sequence → Schedule
/sales-prospecting:generate-leads |
/sales-prospecting:build-sequence |
/email-marketing:schedule-campaign

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🎓 Learning Resources

By Experience Level

Complete Beginner (You are here! ✓)

• ✅ Getting Started Guide ← You just completed this!
• 📖 Next: Quick Start Guide

Getting Comfortable

• 📖 Usage Guide - Comprehensive command reference
• 🔍 Plugin Reference - Explore all 67 plugins

Power User

• 🧠 Business Skills - Master all 52 skills
• ⚙️ Agent Reference - Understand the 92 agents
• 🏗️ Architecture - Deep dive into design

Contributing Back

• 🤝 Contributing Guide - Build your own plugins

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❓ Frequently Asked Questions

General Questions

Q: Do I need to know how to code? A: No! These plugins are designed for business users. Just describe what you need in plain English, and Claude will handle the rest.

Q: How much does this cost? A: You'll need a Claude account (check claude.ai for pricing). The GTM Agents plugins themselves are open-source and free to use.

Q: Will this work on my computer? A: Yes! Claude Code works on Windows, macOS, and Linux.

Q: How long does setup take? A: About 10-15 minutes for first-time setup. After that, installing new plugins takes just seconds.

Using the Plugins

Q: Do I need to install all 67 plugins? A: No! Start with 2-3 plugins for your role. You can always install more later.

Q: How do I know which plugins to install? A: Follow the recommendations in Step 4 based on your role (Sales, Marketing, or Growth).

Q: Can I uninstall plugins I don't use? A: Yes! Type /plugin uninstall [plugin-name] to remove any plugin.

Q: What if I make a mistake? A: Don't worry! You can't break anything. Just ask Claude to help you fix it or undo changes.

Data and Privacy

Q: Is my data safe? A: Yes. All plugins follow Claude's security and privacy standards. Your data stays within your Claude workspace.

Q: Can I use this with my company's data? A: Check with your IT department first. Make sure using AI tools complies with your company's policies.

Q: Where is my work saved? A: Everything is saved in your workspace folder on your computer. You have full control over your files.

Getting Help

Q: What if a command doesn't work? A: Check the Troubleshooting section, or just ask Claude: "This command isn't working, can you help?"

Q: Can I see examples before trying a command? A: Yes! Type /examples [command-name] to see usage examples.

Q: How do I learn more advanced features? A: Once you're comfortable with the basics, check out the Usage Guide and Business Skills documentation.

Q: Can I get one-on-one help? A: Ask Claude directly! Just describe your problem in the chat, and Claude will guide you through the solution.

Technical Questions

Q: Do I need an internet connection? A: Yes, Claude Code requires an internet connection to work.

Q: Can I use this offline? A: No, Claude Code needs to connect to Claude's AI to function.

Q: What if I'm behind a corporate firewall? A: You may need to work with your IT department to ensure Claude Code can connect to the internet.

Q: Can I use this on multiple computers? A: Yes! Just install Claude Code on each computer and sign in with the same account.

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📞 Need Help?

• 📖 Documentation: docs/ folder
• 💬 Ask Claude: Just describe your problem
• 🐛 Report Issues: GitHub Issues
• 💡 Share Ideas: GitHub Discussions

Welcome to the future of GTM work! 🚀