SoccerView Launch Plan

Version 3.0 | Last Updated: February 7, 2026

Status: Pre-Launch Planning Target: V1.0 Public Launch Build: TestFlight Build 11 (v1.4.0)

This is the comprehensive, CEO-level launch playbook for SoccerView. It covers everything from product positioning to year-one growth strategy.

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Table of Contents

1. Product Identity & Positioning
2. App Store Optimization (ASO)
3. Legal & Compliance
4. Pre-Launch Checklist
5. TestFlight Beta Strategy
6. Marketing Strategy
7. Community & Social Media
8. Launch Day Playbook
9. Pricing Strategy
10. Post-Launch Growth Roadmap
11. Key Metrics & Analytics
12. Partnership Strategy
13. Risk Assessment
14. Immediate Next Steps

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PART 1: PRODUCT IDENTITY & POSITIONING

Tagline

"Your team. Your league. The full picture."

Alternate options:

• "One app. Every team. The complete picture."
• "Rankings, stats, standings, schedules — all in one place."
• "Youth soccer, simplified."

The tagline emphasizes SoccerView's core value: convenience and completeness — a single pane of glass where parents, players, and coaches can see everything about their team, their league, and their competition without bouncing between websites, PDFs, and group texts.

Elevator Pitch (30 seconds)

SoccerView puts everything about your youth soccer team in one place — official GotSport national rankings, ELO-based power ratings, league standings, match history, and AI-powered predictions for over 100,000 teams across all 50 states. Instead of checking five different websites, open one app and see the full picture.

Core Value Propositions

1. Single Pane of Glass — Rankings, stats, standings, schedules, predictions — one app, no more digging through websites
2. Your Team's Full Anatomy — Complete profile: record, rankings, match history, league standing, ranking journey
3. Your League, Your Division — See exactly where your team sits in their league with official standings
4. Dual Rankings — Official GotSport + SoccerView Power Rating (FIFA-proven ELO methodology) side-by-side
5. AI Match Predictions — 6-factor prediction engine with shareable results
6. Built by a Soccer Parent — Every feature exists because a real soccer family needed it

Target Users (Priority Order)

1. Youth soccer parents (primary) — Largest market, highest motivation to track their kid's team
2. Youth soccer players (primary) — Kids want to see their own team's rank, stats, and upcoming matches
3. Club coaches (secondary) — Professional need, scouting, influence over families
4. Tournament directors (tertiary) — Seeding tool, partnership opportunity
5. College recruiters (future) — Premium feature opportunity

Competitive Positioning

Feature	SoccerView	Soccer Rankings App	GotSoccer	SoccerWire
Mobile App (Modern UI)	Yes	Yes (dated)	No	No
Single Pane of Glass	Yes	No	No	No
Dual Rankings	Yes	No	No	No
ELO Power Rating	Yes	No	No	No
Match Predictions	Yes (AI)	Basic	No	No
League Standings	Yes	No	Partial	No
100K+ Teams Nationwide	Yes	Partial	Yes	Partial
Free	Yes	Yes	Partial	Yes
Dark Theme UI	Yes	No	N/A	N/A
Daily Updates	Yes	Unknown	Tournament-based	User-submitted

Market Opportunity

• 3.1M US youth soccer players → ~6.2M parents
• Addressable market (parents + players seeking rankings): ~1M
• Current app market penetration: <0.2% (competitor has ~14K downloads)
• Target: 5-10% of addressable = 50K-100K active users Year 1

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PART 2: APP STORE OPTIMIZATION (ASO)

Metadata

App Name: SoccerView - Youth Soccer Rankings

Subtitle (30 chars): Team Stats & Power Ratings

Keywords (100 chars — Apple):

youth soccer,club rankings,travel soccer,team stats,soccer scores,ECNL,MLS Next,GotSport,ELO rating

Note: No repetition between title, subtitle, and keyword field (Apple counts each word once across all fields).

Category:

• Primary: Sports
• Secondary: Reference

App Store Description

Your team. Your league. Everything in one place.

SoccerView brings together rankings, stats, standings, and match predictions for 100,000+ youth soccer teams across all 50 states — so you can stop bouncing between websites and see the full picture in one app.

⚽ DUAL RANKING SYSTEMS
• Official Rankings — Direct from GotSport national rankings (gold badge)
• Power Rating — Uses the same ELO system FIFA adopted for World Rankings (blue badge)
• See both side-by-side for the complete picture

🔍 SEARCH 100,000+ TEAMS
• Browse teams across all 50 states
• Filter by state, age group (U8-U19), and gender
• Complete team profiles with match history, W-L-D record, and ranking journey charts

📊 DEEP TEAM ANALYTICS
• Season stats: wins, losses, draws, goals for/against
• Historical ranking journey with interactive charts
• ELO letter grades (A+ through D-) for instant strength assessment
• National and state rank tracking

🏆 LEAGUE STANDINGS
• Official points tables with W-D-L records
• Power rating view for ELO-based standings
• Filter by division, age group, gender
• Multiple leagues covered with daily updates

🎯 AI-POWERED MATCH PREDICTIONS
• Predict any matchup between ranked teams
• 6-factor algorithm: ELO, goal differential, win rate, championships, head-to-head, experience
• Confidence scoring and detailed factor breakdowns
• Share predictions with your soccer community

📱 BEAUTIFUL DARK-THEMED DESIGN
• Modern, clean interface built for readability
• Smooth animations and haptic feedback
• Fast loading with skeleton placeholders
• Works great on all iPhone and iPad models

UPDATED DAILY
Rankings and match data refresh every night from official sources. Your team's latest results are always reflected.

BUILT BY A SOCCER PARENT
SoccerView was created by a youth soccer parent who wanted better tools to track his kid's team. Every feature exists because a real soccer parent needed it.

Questions? Visit soccerview.app/support

What's New Text (for updates)

Keep brief, highlight user-facing changes:

• Improved app icon design
• League standings with division filtering
• Performance improvements and bug fixes

ELO Rating Credibility Messaging

Core Message: "SoccerView Power Rating uses the same ELO methodology adopted by FIFA for World Rankings"

Why it matters: Parents and coaches instantly recognize FIFA. This builds trust without requiring them to understand the math.

Talking Points:

• FIFA adopted ELO in 2018, replacing their old points system
• Same mathematical foundation used by FiveThirtyEight for sports predictions
• Originally developed for chess — proven over 60+ years
• Wins against stronger teams count more than wins against weaker teams
• Fair comparison across regions and leagues

Where to Use:

Touchpoint	Suggested Copy
App Store description	Already included in description above
App Store subtitle	Team Stats & Power Ratings
Help/FAQ section	"Our Power Rating uses ELO, the same mathematical system FIFA adopted in 2018 for ranking national teams. It's also used by FiveThirtyEight, chess federations worldwide, and major esports leagues."
First-time tooltip	"Power Rating uses the same system as FIFA — beating strong teams counts more."
Social media	"The rating system trusted by FIFA. Now for youth soccer."
Website hero	"Rankings, stats, standings — the full picture for youth soccer."

Screenshot Strategy (10 screenshots, 6.9" iPhone)

#	Screen	Caption Overlay	Purpose
1	Rankings tab (SoccerView mode)	"100,000+ Teams Ranked"	Hero — shows scale
2	Team Detail page	"Track Your Team's Journey"	Core value — parent searches for team
3	Match Predictions	"Predict Any Matchup"	Unique feature — differentiator
4	Search with filters	"Search by State, Age & Gender"	Ease of use
5	Rankings tab (GotSport mode)	"Official GotSport Rankings"	Trust — official data
6	League Standings	"League Standings & Points Tables"	Feature breadth
7	Match History	"Every Match, Every Score"	Depth of data
8	Ranking Journey chart	"Watch Rankings Rise"	Engagement — tracking over time
9	Home dashboard	"Your Soccer Dashboard"	Overview
10	Onboarding (Welcome)	"Built by a Soccer Parent"	Origin story

Screenshot Specs:

• iPhone 6.9": 1320 x 2868 px, PNG, no alpha channel (P0)
• iPhone 6.7": 1290 x 2796 px (P1)
• iPad 13": 2064 x 2752 px (P2)

App Preview Video (30 seconds)

• 0-5s: App icon → Home screen (branded opening)
• 5-12s: Search "Sporting" → filter by state → tap team (core user journey)
• 12-18s: Team detail — scroll through stats, ranking chart
• 18-24s: Predict Match → see result with probabilities
• 24-28s: Rankings view toggle (GotSport → SoccerView)
• 28-30s: "SoccerView — Your team. Your league. The full picture." (closing card)

Video Specs: .mp4 or .mov, H.264, 30s max. Must be on-device screen recording (Apple requirement).

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PART 3: LEGAL & COMPLIANCE

Requirement	Status	Location
Privacy Policy	✅ Done	docs/privacy-policy.html
Terms of Service	✅ Done	docs/terms-of-service.html
Support URL	❌ Needed	soccerview.app/support (or GitHub page)
COPPA Compliance	✅ Review	App shows data ABOUT youth teams, doesn't collect data FROM children
Data Attribution	✅ Review	GotSport data attribution in app description
Apple Review Guidelines	✅ Review	No user-generated content, no paid rankings, data-only app

Apple Review Risk Assessment

Overall Risk: LOW

• App displays publicly available sports data
• No user accounts required (no auth review)
• No in-app purchases yet (no IAP review)
• No user-generated content (no moderation review)
• Sentry error tracking is standard (no privacy concerns)
• AI predictions use local algorithm (no external AI service disclosure needed)
• Privacy policy and terms of service already created
• No COPPA issues — app displays data about teams, not about individual children

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PART 4: PRE-LAUNCH CHECKLIST

Phase 1: Technical Readiness (MOSTLY DONE)

Item	Status	Notes
App builds successfully	✅	Build 11 in TestFlight
Sentry error monitoring	✅	Configured and active
Database performance at scale	✅	403K matches, <2s queries
Nightly data pipeline stable	✅	GitHub Actions, all phases
Architecture verified (50/50 GREEN)	✅	Session 92 QC Part 2
App icon updated	✅	Shield fills full space
Onboarding flow	✅	4-slide carousel
Privacy Policy	✅	docs/privacy-policy.html
Terms of Service	✅	docs/terms-of-service.html
Support URL	❌ TODO	Need public support page/email
App Store screenshots	❌ TODO	Need 10 screenshots (6.9" iPhone)
App Store description finalized	✅	Draft in this document
App Preview video	❌ TODO	30-second on-device recording
TestFlight beta testing	❌ TODO	~10 inner circle testers

Phase 2: App Store Assets (1-2 weeks)

Asset	Spec	Priority	Status
Screenshots (iPhone 6.9")	1320 x 2868 px, PNG, no alpha	P0	❌
Screenshots (iPhone 6.7")	1290 x 2796 px	P1	❌
Screenshots (iPad 13")	2064 x 2752 px	P2	❌
App Preview Video	.mp4 or .mov, H.264, 30s max	P1	❌
App Icon	1024x1024, PNG	P0	✅
Promotional Text (170 chars)	Updated per release, no review needed	P1	❌

Phase 3: Marketing Assets (2-4 weeks)

Asset	Status	Notes
Landing page (soccerview.app)	❌ TODO	Email capture, feature showcase
Social media accounts	❌ TODO	Instagram, TikTok, Twitter/X
Press kit	❌ TODO	Screenshots, logo, description, founder bio
Email templates	❌ TODO	Welcome, launch day, weekly digest
Shareable prediction cards	❌ TODO	Social media share feature (post-launch)
"My Team's Ranking" share cards	❌ TODO	Viral feature for social (post-launch)

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PART 5: TESTFLIGHT BETA STRATEGY

Reality Check: Our personal network gives us ~10 testers max. That's fine — quality feedback from 10 engaged soccer parents/players beats 2,000 passive testers. One focused phase.

Beta Phase: Inner Circle (2-3 weeks) — ~10 testers

• You + family + close friends who are actively in youth soccer
• Mix of parents AND players (kids are power users — they'll find bugs fast)
• Focus areas for each tester:
  • Search for their own team — did they find it? Was data accurate?
  • Check league standings for their division — correct teams, correct points?
  • Try a match prediction — intuitive? Results make sense?
  • Use on different devices (iPhone models, iPad)
  • Note anything confusing, broken, or missing
• Build cadence: Every 2-3 days based on feedback
• Success criteria: <1% crash rate, every tester finds their team, no blocking bugs

Feedback Collection

• Group text / iMessage thread (fastest for 10 people)
• Sentry for automatic crash reporting
• Ask 3 questions after 1 week:
  1. "Did you find your kid's team?"
  2. "What's the one thing you'd change?"
  3. "Would you tell another soccer parent about this?"

When to Launch (Exit Criteria)

• Zero crashes in latest build over 5+ days
• All testers found their team successfully
• No "this is broken" feedback outstanding
• Onboarding flow works start to finish

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PART 6: MARKETING STRATEGY

Brand Voice

• Authoritative but approachable ("We know soccer data, and we're parents too")
• Data-driven but human ("Behind every ranking is a kid giving their all")
• Confident but not arrogant ("Finally, a single place for youth soccer data")

Core Marketing Messages

Audience	Message	Where
Parents	"Everything about your kid's team — one app, no more digging."	App Store, social
Players	"See where your team ranks. Track your season. Predict your next game."	Social, TikTok
Coaches	"Rankings, standings, and scouting — all in one place."	Direct outreach, LinkedIn
Tournament Directors	"Seed your brackets with data, not guesswork."	Email, partnerships
General	"Your team. Your league. The full picture."	Everywhere — brand tagline

PR Angles (Pitch to Media)

1. "Soccer parent builds the ranking app that didn't exist" (founder story)
2. "FIFA's rating system comes to youth soccer" (methodology credibility)
3. "Finally, one place for all youth soccer data" (problem/solution)
4. "100,000 teams, 50 states, one app" (scale story)
5. "AI predicts your kid's next soccer match" (tech angle)

Target Media Outlets

Outlet	Type	Pitch Angle
SoccerWire	Youth soccer news	Partnership / feature story
SoccerAmerica	Soccer news	Product review
Local TV sports	Local news	"Local parent builds app"
TechCrunch / Product Hunt	Tech	"AI sports predictions for youth soccer"
Youth Soccer blogs	Niche	Feature walkthrough
Parenting podcasts	Lifestyle	"Soccer parent solves ranking problem"

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PART 7: COMMUNITY & SOCIAL MEDIA STRATEGY

Platform Priority

Platform	Priority	Audience	Content Type
Instagram	P0	Parents 30-55	Screenshots, team spotlights, carousels
TikTok	P0	Parents + players 13-45	Short demos, "guess the ranking", reveals
Facebook Groups	P0	Parents 35-55	Organic participation, value-first
Twitter/X	P1	Coaches, data nerds	Real-time ranking updates, predictions
YouTube	P2	All	Tutorials, ranking methodology explainers

Content Calendar (Post-Launch)

Frequency	Content	Platform
Daily	"Team of the Day" — spotlight a top-ranked team	Instagram, TikTok
Daily	Ranking movement alerts ("Team X jumped 50 spots!")	Twitter/X
3x/week	"Predict This Matchup" — engagement post	Instagram Stories, TikTok
Weekly	"Top Movers" — biggest ranking changes of the week	All platforms
Weekly	"State Spotlight" — deep dive into one state's rankings	Instagram carousel
Bi-weekly	"How Rankings Work" — educational content	YouTube, TikTok
Monthly	"Monthly Rankings Report" — newsletter + social summary	Email, all platforms

Facebook Group Strategy (Highest ROI Channel)

• Join 20-30 youth soccer parent groups across key states (TX, CA, FL, GA, NC, KS, etc.)
• Participate genuinely for 2-4 weeks BEFORE mentioning app
• When organic: "I've been using this app to track my kid's team rankings — anyone else tried it?"
• NEVER spam. One mention per group, only when relevant to discussion.
• Target groups: "[State] Youth Soccer Parents", "[Club] Family Group", "Club Soccer Recruiting"

Viral Feature Ideas (Post-Launch Development)

1. Shareable Ranking Cards — "My team is #47 nationally!" with branded card for Instagram/TikTok
2. Prediction Challenges — "Who wins? Vote now!" with shareable prediction link
3. Rank Change Alerts — Push notification: "Your team jumped 12 spots this week!"
4. Tournament Bracket Predictions — Social bracket challenge during tournament season
5. "Rate My Team" Social Game — Guess your team's rank before revealing

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PART 8: LAUNCH DAY PLAYBOOK

T-7 Days (One Week Before)

• Final TestFlight build passes all exit criteria
• Submit app for App Store review (allow 24-48 hour buffer)
• Schedule all social media launch posts
• Email waitlist: "SoccerView launches in 7 days"
• Brief all beta testers: "Please leave an App Store review on launch day"
• Prepare press release for distribution
• Confirm influencer/partner launch day posts

T-1 Day (Day Before)

• App Store status: "Ready for Sale" confirmed
• All social posts scheduled and verified
• Email blast queued: "SoccerView is live tomorrow!"
• Monitor: No critical bugs in Sentry
• All hands on deck for launch day

Launch Day (Day 0)

• 6:00 AM: Release app on App Store (early morning = full day of momentum)
• 7:00 AM: Email blast to entire waitlist with direct App Store link
• 8:00 AM: All social media posts go live simultaneously
• 8:00 AM: Influencer posts go live (coordinated)
• 9:00 AM: Post to relevant Facebook groups (where pre-approved)
• 10:00 AM: Submit to Product Hunt (if targeting tech audience)
• ALL DAY: Reply to every App Store review, every social comment, every DM
• ALL DAY: Monitor Sentry for crashes, monitor downloads in App Store Connect
• 6:00 PM: Thank-you social post with download count milestone

T+1 to T+7 (Launch Week)

• Daily social engagement posts
• Respond to ALL reviews within 24 hours
• Fix any critical bugs → expedited App Store update
• Share user testimonials and screenshots
• Email: "Thanks for joining — here's how to get the most out of SoccerView"
• Track: Downloads, D1 retention, crash rate, search success rate

Launch Week Goals

Metric	Target
Downloads (Week 1)	5,000-10,000
App Store Rating	4.5+
Crash Rate	<0.5%
D1 Retention	>35%
Reviews	50+

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PART 9: PRICING STRATEGY

Launch Pricing: FREE

Launch as completely free with no ads. Rationale:

• Maximize downloads and user base growth
• Build reviews and ratings (critical for ASO)
• Gather usage data to inform premium features
• Zero friction for parents discovering via word-of-mouth
• Free app = higher conversion from App Store impressions

Phase 2 Pricing (Month 3-6): Freemium

When user base reaches 25K+ MAU, introduce premium tier:

	Free	Premium ($4.99/mo or $39.99/yr)
Rankings (basic)	✅	✅
Team search	✅	✅
Match results	✅	✅
Favorite teams (3 max)	✅	Unlimited
Match predictions	3/week	Unlimited
Ranking journey charts	Last 30 days	Full history
Push notifications	Weekly digest	Real-time alerts
Ad-free	—	✅
Export/share ranking cards	—	✅
Advanced analytics	—	✅

Revenue Projections (Conservative)

Milestone	MAU	Premium Conversion (2%)	Monthly Revenue
Month 6	25,000	500	$2,500
Month 9	50,000	1,000	$5,000
Month 12	100,000	2,000	$10,000

Phase 3 Pricing (Month 9-12): Coach/Pro Tier

$9.99/mo or $79.99/yr — for coaches and serious scouts:

• Everything in Premium
• Competitor scouting reports
• Tournament predictions and bracket analysis
• Recruiting data integration
• Multi-team dashboard
• CSV/PDF export of team reports

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PART 10: POST-LAUNCH GROWTH ROADMAP

Month 1-2: Stabilize & Learn

• Fix bugs from real-world usage
• Monitor retention curves, identify drop-off points
• Collect qualitative feedback (what do parents ask for most?)
• Optimize App Store listing based on search term performance
• Target: 10K downloads, 4.3+ rating

Month 2-3: Viral Features

• Ship shareable ranking cards (social media viral loop)
• Ship push notifications (rank change alerts — drives re-engagement)
• Ship in-app review prompt (at moment of delight — after finding team)
• Launch referral program ("Invite 5 friends → unlock premium free for 1 month")
• Target: 25K downloads, establish growth flywheel

Month 3-6: Monetize & Expand Data

• Introduce Premium tier (freemium model)
• Add 3-5 new data sources (expand coverage beyond GotSport/Heartland/HTGSports)
• Ship Android version (doubles addressable market)
• Partner with 5+ youth soccer organizations for co-marketing
• Launch email newsletter (weekly rankings digest)
• Target: 50K downloads, $2.5K MRR

Month 6-9: Grow & Differentiate

• Ship tournament bracket predictions (spring tournament season = peak engagement)
• Launch Coach/Pro tier
• Begin paid acquisition testing (Facebook/Instagram ads targeting soccer parents)
• Partner with tournament directors for seeding tool integration
• Submit for "App of the Day" / App Store editorial feature
• Target: 75K downloads, $5K MRR

Month 9-12: Scale

• 100K+ MAU target
• National media coverage push
• College recruiting feature (premium upsell)
• Regional expansion (if demand exists: Canada, UK youth football)
• API partnerships (embed rankings on club websites)
• Target: 100K downloads, $10K MRR

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PART 11: KEY METRICS & ANALYTICS

Install Metrics

Metric	Tool	Target
Total Downloads	App Store Connect	100K Year 1
Daily Downloads	App Store Connect	300+/day post-launch week
Install Source	App Store Connect	Track organic vs referral

Engagement Metrics

Metric	Tool	Target
D1 Retention	Analytics	>35%
D7 Retention	Analytics	>18%
D30 Retention	Analytics	>10%
DAU/MAU (Stickiness)	Analytics	>20%
Avg Session Length	Analytics	>3 min
Teams Searched / Session	Custom	>2
Predictions Made / Week	Custom	Track adoption

Business Metrics (Post-Monetization)

Metric	Tool	Target
Free → Premium Conversion	App Store Connect	>2%
Monthly Churn	App Store Connect	<5%
LTV (Lifetime Value)	Calculated	>$15
ARPU	Calculated	Track monthly

Quality Metrics

Metric	Tool	Target
Crash Rate	Sentry	<0.5%
App Store Rating	App Store Connect	4.3+
App Load Time	Sentry Performance	<2 sec
API Response Time	Sentry	<500ms

Warning Signs

• D1 retention <25% → Onboarding needs work
• Crash rate >1% → Stop marketing, fix stability
• Rating drops below 4.0 → Pause and address reviews
• Search success rate <70% → Data coverage gaps need fixing

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PART 12: PARTNERSHIP STRATEGY

Tier 1: Tournament Directors (Highest Impact)

• Pitch: "Use SoccerView ELO ratings for tournament seeding"
• Value: Better seeding = better competition = happier teams = repeat business
• Ask: Feature SoccerView in tournament communications
• Target: 10 major tournament organizations Year 1

Tier 2: Club Directors

• Pitch: "Embed SoccerView rankings on your club website"
• Value: Parents see team strength, improves club marketing
• Ask: Promote SoccerView to club families
• Target: 25 clubs Year 1

Tier 3: Youth Soccer Media

• Pitch: "Exclusive data for your content"
• Value: Fresh content, rankings-based articles drive traffic
• Ask: Regular SoccerView mentions + app links in content
• Target: 5 media partners Year 1

Tier 4: GotSport (Dream Partnership)

• Pitch: "SoccerView adds value to GotSport rankings with Power Ratings"
• Value: Better user experience for GotSport customers
• Timeline: Approach after 50K downloads (credibility threshold)

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PART 13: RISK ASSESSMENT

Risk	Likelihood	Impact	Mitigation
Low initial downloads	Medium	High	Pre-launch email list + influencer coordination
Bad App Store reviews	Low	High	Responsive support, fix bugs within 24h
Data source changes (GotSport)	Medium	Critical	Monitor scraping success daily, maintain 3+ sources
Apple App Store rejection	Low	Medium	No risky features, standard data app
Competitor launches similar app	Low	Medium	First-mover advantage, data quality moat
Server costs at scale	Low	Medium	Supabase free tier covers initial growth
Negative press (data accuracy)	Low	High	Daily data verification, transparent methodology

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PART 14: IMMEDIATE NEXT STEPS

#	Action	Owner	Timeline	Notes
1	Create App Store screenshots (10)	You + Claude	This week	Use device, capture real screens
2	Record App Preview video (30s)	You	This week	On-device screen recording
3	Set up support email/page	You	This week	support@soccerview.app or GitHub
4	Create social media accounts	You	This week	Instagram, TikTok, Twitter/X
5	Build landing page (soccerview.app)	You + Claude	Week 2	Email capture, feature showcase
6	Recruit TestFlight beta testers	You	Week 2-3	~10 from inner circle
7	Join youth soccer Facebook groups	You	Week 2	Participate before promoting
8	Draft press release	Claude	Week 3	Founder story angle
9	Identify 15 micro-influencers	You	Week 3-4	Youth soccer coaches with 5K+ followers
10	Submit to App Store	You	When screenshots ready	Allow 24-48h review
11	Launch day execution	Both	Target date TBD	Follow Part 8 playbook

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This is a living document. Update as launch preparation progresses.