TikTok Content Strategy - Split Decision

Daily Content Plan (5 Videos/Day)

Video Format Template

Equipment Needed:

• iPhone (whatever you have)
• Natural lighting (window is fine)
• Built-in screen recording
• TikTok app only (no fancy editing software)

Video Length: 15-60 seconds each

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Monday - Friday Schedule

Video 1 (8 AM): Morning Decision

Type: Help Me Decide Example Topics:

• "Which outfit for work today?"
• "What should I have for breakfast?"
• "Should I go to the gym or sleep in?"

Script Template:

[Show face] "Good morning! I can't decide..."
[Screen record] Shows the poll in app
[Back to face] "Help me out!"
[Text overlay] "Download Split Decision to make your own"

Video 2 (12 PM): Lunch/Mid-Day Decision

Type: Help Me Decide Example Topics:

• "Where should I eat lunch?"
• "Should I take a break or keep working?"
• "Which playlist for my workout?"

Script Template:

[Screen record only] Shows creating the decision
[Speed up to 1.5x] Makes it snappy
[End with results screen]
[Text overlay] Link in bio

Video 3 (3 PM): Community Showcase

Type: Reaction Content Example Topics:

• React to wild decisions others made
• "This person used Split Decision for..."
• Showcase interesting polls

Script Template:

[Duet or Stitch format]
[React to another user's decision]
"Wait, they let the internet decide THAT?! 💀"
[Show the results]
"Actually though... not bad"

Video 4 (6 PM): Evening Decision + Reveal

Type: Decision Reveal Example Topics:

• "You chose my dinner... here's what happened"
• "Update: The [choice] was perfect/terrible"
• "They really made me choose THIS"

Script Template:

[Show original poll from earlier]
"So you guys chose..."
[Dramatic pause]
[Show the actual thing/outcome]
"I can't believe you made me..."

Video 5 (9 PM): Relatable/Trending

Type: Trend-jacking Example Topics:

• Use trending audio with decision-making angle
• "POV: You can never make decisions"
• Storytime about a past decision gone wrong/right

Script Template:

[Trending audio]
[Relatable situation]
[Quick shot of app]
"This app literally saves me every day"
[Natural, not salesy]

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Content Pillars Breakdown

Pillar 1: "Help Me Decide" (40% of content)

Goal: Show app in action, create FOMO

Topics that ALWAYS work:

1. Fashion (OOTD, which shoes, accessories)
2. Food (restaurants, recipes, snacks)
3. Dating (text message replies, date ideas, "should I text")
4. Shopping (which to buy, keep or return)
5. Hair/Beauty (new hairstyle, makeup look)
6. Travel (destination, hotel, activities)

Hook Examples:

• "I'm letting strangers decide..."
• "Help me before I overthink this..."
• "Can't choose so you're choosing for me"
• "POV: You're indecisive AF"

Pillar 2: "Decision Reveals" (30% of content)

Goal: Show outcomes, create engagement loop

Format:

1. Reminder of original decision (3 sec)
2. Build suspense (2 sec)
3. Show the outcome (10-15 sec)
4. React authentically

Best Performing:

• Fashion reveals (showing the outfit)
• Food reveals (tasting the food)
• "Regret" reveals (funny failures)
• "They were right!" (validating the choice)

Pillar 3: "Reaction Content" (20% of content)

Goal: Build community, encourage UGC

Types:

• Duet with user decisions
• Stitch reactions to wild choices
• Compilation of best decisions of the week
• Reading comments on past decisions

Pillar 4: "Relatable/Educational" (10% of content)

Goal: Build trust, show personality

Topics:

• Why you can't make decisions (psychology)
• Tips for overthinkersStorytime: Worst/best decision you made
• Behind the scenes of your content creation

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Viral Hooks (First 1-2 Seconds)

Stop-Scroll Worthy:

1. "This app saved my relationship..."
2. "I'm letting TikTok decide my life for 24 hours"
3. "POV: You're chronically indecisive"
4. "My friends roasted me for this..."
5. "This was a $500 mistake..." [then show how app could've helped]
6. "Why didn't anyone tell me about this?"
7. "As an overthinker, this is..."
8. "They chose the WORST option..."
9. "I let strangers pick..."
10. "Update: Y'all were right..."

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Trending Audio Strategy

Don't create original audio (too much effort). Instead:

Find trending sounds in these categories:

1. Comedy/Relatable sounds
2. Dramatic reveal sounds
3. "Before/After" trend sounds
4. Story time sounds
5. "Get Ready With Me" sounds

How to use:

• Check TikTok creative center daily
• Save 10-15 trending sounds per week
• Match sound to your content pillar
• Add trending sound to 60-70% of videos

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Hashtag Strategy

Formula: 3 Brand + 3 Niche + 3 Trending + 1 Mega

Brand (Always use):

• #SplitDecision
• #DecisionMaking
• #HelpMeDecide

Niche (Rotate based on content):

• #Indecisive #OverThinker #DecisionParalysis
• #OOTD #FashionTok #StyleDilemma
• #FoodTok #WhatToEat #FoodDecisions
• #DatingAdvice #ShouldIText #RelationshipTok
• #ShoppingHaul #BuyOrNot

Trending (Check daily):

• Current viral hashtags (changes weekly)
• Seasonal tags (#SummerVibes, #HolidayShopping)
• Event-based (#Coachella, #BackToSchool)

Mega (Pick 1):

• #FYP #ForYouPage #Viral #TikTokMadeMeBuyIt

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UGC (User Generated Content) Strategy

Goal: Get users to create content WITH your app

Tactics:

1. Challenge Series:

   • "24 Hours Following Split Decision"
   • "Let my Split Decision picks go viral"
   • "Split Decision Roulette" (random decisions)

2. Stitch/Duet Prompts:

   • "Show me your Split Decision results"
   • "Duet this and make a decision with me"
   • "Stitch with your wildest decision"

3. Engagement Bait:

   • "Comment your decision and I'll make it"
   • "Most liked comment = my next decision"
   • "Reply to this with your dilemma"

4. Success Stories:

   • Feature users who made interesting decisions
   • Highlight the community
   • Create a "Decision of the Week"

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Growth Milestones & Tactics

0-1K Followers (Month 1-2)

Focus: Consistency + Finding what works

• Post 5x daily (non-negotiable)
• Test different hooks
• Engage with decision-making content
• Comment on 20+ videos daily

1K-10K Followers (Month 3-4)

Focus: Double down on what works

• Identify your 3 best-performing video types
• Do more of those
• Start UGC campaign
• Collaborate with micro-influencers

10K-100K Followers (Month 5-8)

Focus: Scale + Systematize

• Batch content (record 5 videos in one session)
• Build content calendar
• Weekly series/recurring themes
• First brand deals

100K-1M+ Followers (Year 2-3)

Focus: Community + Monetization

• User takeovers
• Live streams for decisions
• Premium content teasers
• Multi-platform expansion

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Low-Effort Production Tips

Keep it SIMPLE:

1. Lighting: Window light is enough
2. Background: Clean wall or your regular space
3. Editing: Use TikTok's built-in tools only
4. Music: Trending sounds (no original score needed)
5. Effects: Minimal (text overlay max)
6. Script: Bullet points, not word-for-word
7. Takes: 2-3 max, embrace imperfection
8. Duration: 15-30 seconds ideal

Batch Recording:

• Record all 5 videos in 1 hour
• Monday: Record M/T/W content
• Thursday: Record Th/F/S content
• Schedule posts in advance

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Red Flags to Avoid

❌ Don't:

• Over-edit (kills authenticity)
• Post only promotional content
• Ignore comments
• Copy others exactly
• Give up before 90 days
• Buy followers/engagement
• Use banned/copyrighted audio

✅ Do:

• Be genuine and relatable
• Engage with your audience
• Show your personality
• Test and iterate
• Stay consistent
• Track what works
• Enjoy the process

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Analytics to Track

Weekly Check:

• Average views per video
• Engagement rate (likes/views)
• Follower growth rate
• Most viewed video
• Best performing content type

Monthly Review:

• Total followers gained
• Top 10 videos
• Traffic to app store
• Download conversion rate
• Adjust strategy based on data

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Content Calendar Template

Day	Time	Type	Topic	Hook	CTA
Mon	8AM	Help Me Decide	Outfit	"I'm letting TikTok..."	Link in bio
Mon	12PM	Help Me Decide	Lunch	"Can't choose..."	Download app
Mon	3PM	Reaction	Community	"They did WHAT..."	Tag us
Mon	6PM	Reveal	Last night	"Update: you chose..."	Use code...
Mon	9PM	Trending	Relatable	"POV: indecisive"	Share yours

Repeat pattern, vary topics.

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The Secret Sauce

Why This Strategy Works:

1. Volume: 5x daily = more lottery tickets
2. Variety: Multiple content types = broader reach
3. Relatability: Everyone struggles with decisions
4. Shareability: People tag friends for opinions
5. Utility: App actually solves a problem
6. Community: Built-in engagement loop
7. Authenticity: Low-effort = more genuine

The real key: CONSISTENCY over perfection.

Better to post 5 "good enough" videos daily than wait for 1 "perfect" video weekly.

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Your First 30 Days

Week 1: Post 5x daily, test hooks, engage 30min/day Week 2: Analyze what worked, do more of that Week 3: Start UGC prompts, collaborate with 1-2 creators Week 4: Establish your signature style, keep going

Expected Results (Conservative):

• Week 1: 0-100 followers
• Week 2: 100-500 followers
• Week 3: 500-2K followers
• Week 4: 2K-5K followers

One viral video can 10x these numbers.

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Final Reminder

This is a marathon, not a sprint.

• Year 1: Build audience + prove concept
• Year 2-3: Scale + monetize
• Year 4-5: Mature business

Stay consistent. Stay authentic. Trust the process.

Split Decision isn't just an app – it's a movement of people who overthink everything. Build that community, and the money will follow.