Content Calendar - Notion Template

Overview

This comprehensive Content Calendar system helps you plan, create, and manage content across multiple platforms. From ideation to publication and analytics, this template provides a complete content marketing workflow with content pillars, scheduling, and repurposing pipelines.

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Table of Contents

1. System Architecture
2. Content Database
3. Content Pillars System
4. Platform Configuration
5. Scheduling Workflow
6. Analytics Tracking
7. Repurposing Pipeline
8. Dashboard Setup
9. Customization Tips

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System Architecture

Database Structure

Content Calendar System
├── Content Database (Master content pieces)
├── Content Pillars (Topic categories)
├── Platforms (Publishing channels)
├── Content Ideas (Brainstorm bank)
├── Analytics (Performance tracking)
├── Repurposed Content (Derivative pieces)
└── Editorial Calendar (Main calendar view)

Workflow Overview

Ideation -> Planning -> Creation -> Review -> Scheduling -> Publishing -> Analytics -> Repurposing
    |          |           |          |           |             |            |            |
  Ideas    Calendar     Draft      Approve    Schedule       Publish      Track       Remix

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Content Database

Database Setup

Create a new Database - Full page called "Content"

Properties Configuration

Property Name	Property Type	Configuration
Title	Title	Content title/headline
Status	Select	Idea, Planned, In Progress, In Review, Scheduled, Published, Archived
Content Pillar	Relation	Link to Pillars database
Platform	Multi-select	Where it will be published
Primary Platform	Select	Main publishing platform
Content Type	Select	Blog Post, Video, Podcast, Social Post, Newsletter, Infographic, Carousel, Reel, Thread, Story, Live
Format	Select	Long-form, Short-form, Visual, Audio, Interactive
Author	Person	Content creator
Due Date	Date	Creation deadline
Publish Date	Date	Scheduled publish date
Published Date	Date	Actual publish date
Time Slot	Select	Morning, Afternoon, Evening, Best Time
Campaign	Text	Related campaign/launch
Brief	Text	Content brief/outline
Draft Link	URL	Google Doc, Notion page, etc.
Final Content	Files	Uploaded final files
Thumbnail	Files	Visual preview
Caption/Copy	Text	Social copy or description
Hashtags	Text	Relevant hashtags
CTA	Text	Call to action
Links	URL	Related links
Keywords/SEO	Multi-select	Target keywords
Word Count	Number	For written content
Duration	Text	For video/audio content
Repurposed From	Relation	Self-relation (parent content)
Repurposed To	Relation	Self-relation (child content)
Analytics	Relation	Link to Analytics database
Performance	Rollup	Key metric from Analytics
Priority	Select	High, Medium, Low
Effort	Select	Quick (< 1hr), Medium (1-4hrs), Heavy (4+ hrs)
Evergreen	Checkbox	Is this timeless content?
Notes	Text	Additional notes

Status Workflow

Status	Description	Next Action
Idea	Raw concept, not yet committed	Review and approve for planning
Planned	Approved, added to calendar	Begin creation
In Progress	Currently being created	Complete draft
In Review	Draft complete, needs approval	Review and provide feedback
Scheduled	Approved, scheduled for publish	Auto-publish or manual publish
Published	Live on platform	Track performance
Archived	No longer active/relevant	Reference only

Content Type Templates

Blog Post Template:

# [Blog Post Title]

## Content Brief

**Target Keyword:**
**Search Intent:**
**Target Word Count:**
**Content Pillar:**

---

## Outline

### Introduction (Hook)
[Opening hook and thesis]

### Section 1: [Heading]
- Key point
- Key point

### Section 2: [Heading]
- Key point
- Key point

### Section 3: [Heading]
- Key point
- Key point

### Conclusion + CTA
[Wrap up and call to action]

---

## SEO Checklist
- [ ] Primary keyword in title
- [ ] Primary keyword in first 100 words
- [ ] H2s include keywords
- [ ] Meta description written
- [ ] Internal links added
- [ ] External links added
- [ ] Images with alt text

---

## Draft
[Link to Google Doc or write here]

---

## Publishing Checklist
- [ ] Content proofread
- [ ] Images optimized
- [ ] Links tested
- [ ] Categories/tags added
- [ ] Featured image set
- [ ] Social shares prepared

Social Media Post Template:

# [Post Topic]

**Platform:**
**Content Type:**
**Publish Date:**
**Time:**

---

## Visual
[Attach image/video or describe needed creative]

Specs needed:
- Dimensions:
- Format:
- Text overlay:

---

## Copy

**Hook (First Line):**


**Body:**


**CTA:**


**Hashtags:**
#tag1 #tag2 #tag3

---

## Engagement Plan
- [ ] Respond to comments within 1 hour
- [ ] Share to Stories
- [ ] Cross-post to [platform]

Video Content Template:

# [Video Title]

**Platform:**
**Duration Target:**
**Publish Date:**

---

## Video Brief

**Hook (0-3 seconds):**
[What grabs attention immediately]

**Main Content:**
[Key points to cover]

**CTA:**
[What should viewers do?]

---

## Script/Outline

**INTRO**
[Script the intro word-for-word]

**SECTION 1:**
[Bullet points or script]

**SECTION 2:**
[Bullet points or script]

**OUTRO + CTA:**
[Script the ending]

---

## Production Notes

**B-Roll Needed:**
-
-

**Graphics/Text Overlays:**
-
-

**Music/Audio:**
-

---

## Publishing Checklist
- [ ] Thumbnail created
- [ ] Title optimized
- [ ] Description written
- [ ] Tags added
- [ ] Cards/End screens added
- [ ] Captions/subtitles
- [ ] Community post scheduled

Content Views

1. Editorial Calendar

• View: Calendar by Publish Date
• Color by: Content Pillar or Platform
• PRIMARY VIEW for planning

2. Content Board (Kanban)

• Group by: Status
• Properties: Platform, Due Date, Author
• Drag to move through workflow

3. By Platform

• Group by: Primary Platform
• See content per channel

4. By Pillar

• Group by: Content Pillar
• Ensure balanced coverage

5. This Week's Content

• Filter: Publish Date is This Week
• Sort by: Publish Date (Ascending)

6. Content Backlog

• Filter: Status is "Idea"
• Sort by: Priority, then Created Date

7. Evergreen Library

• Filter: Evergreen is checked and Status is "Published"
• Great for resharing

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Content Pillars System

What are Content Pillars?

Content pillars are 3-5 core topics that represent your brand's expertise and align with your audience's interests. All content should fall under one of these pillars.

Pillars Database Setup

Create a new Database - Full page called "Content Pillars"

Properties Configuration

Property Name	Property Type	Configuration
Pillar Name	Title	The pillar topic
Description	Text	What this pillar covers
Color	Select	For visual identification
Icon	Text	Emoji
Target Audience	Text	Who cares about this topic
Content Ratio	Number	% of content (total = 100%)
Keywords	Multi-select	Related keywords
Example Topics	Text	Specific content ideas
Content	Relation	Linked from Content database
Content Count	Rollup	Count of related content
Performance Score	Rollup	Average engagement
Status	Select	Active, Testing, Retired

Example Content Pillars

For a Marketing Agency:

Pillar	Ratio	Description
Strategy & Planning	30%	Marketing strategy, planning, frameworks
How-To & Tutorials	25%	Step-by-step guides, tutorials
Industry Trends	20%	News, predictions, trends
Case Studies & Results	15%	Client wins, success stories
Behind the Scenes	10%	Team culture, processes

For a Fitness Creator:

Pillar	Ratio	Description
Workout Guides	30%	Exercise tutorials, routines
Nutrition Tips	25%	Meal planning, recipes, supplements
Motivation & Mindset	20%	Inspiration, mental health
Transformation Stories	15%	Before/after, success stories
Day in the Life	10%	Personal content, relatability

Pillar Page Template

# [Pillar Icon] [Pillar Name]

## Overview
[What this pillar encompasses]

## Target Audience
[Who is most interested in this content]

## Content Ratio Goal
[X]% of total content

---

## Subtopics

### Topic Cluster 1
- Subtopic A
- Subtopic B
- Subtopic C

### Topic Cluster 2
- Subtopic A
- Subtopic B

---

## Content Ideas Bank
[Linked database: Content where Pillar = this, Status = Idea]

---

## Published Content
[Linked database: Content where Pillar = this, Status = Published]

---

## Performance Insights

**Top Performing Content:**
[List or linked view]

**Average Engagement:**
[Rollup metric]

**Notes:**
[What works well for this pillar]

---

## Keywords & Hashtags

**Primary Keywords:**
-

**Hashtag Sets:**
Set 1: #tag1 #tag2 #tag3
Set 2: #tag4 #tag5 #tag6

Pillar Distribution View

Create a view to track your content balance:

## Monthly Content Distribution

| Pillar | Goal | Actual | Status |
|--------|------|--------|--------|
| [Pillar 1] | 30% | [X]% | On Track/Adjust |
| [Pillar 2] | 25% | [X]% | On Track/Adjust |
| [Pillar 3] | 20% | [X]% | On Track/Adjust |
| [Pillar 4] | 15% | [X]% | On Track/Adjust |
| [Pillar 5] | 10% | [X]% | On Track/Adjust |

---

Platform Configuration

Platforms Database Setup

Create a new Database - Full page called "Platforms"

Properties Configuration

Property Name	Property Type	Configuration
Platform Name	Title	Platform name
Icon	Text	Platform emoji/icon
Account Handle	Text	Your username
Profile URL	URL	Link to profile
Status	Select	Active, Testing, Paused, Retired
Content Types	Multi-select	Types that work here
Optimal Post Times	Text	Best times to post
Posting Frequency	Text	How often to post
Character Limit	Number	If applicable
Image Specs	Text	Dimensions, formats
Video Specs	Text	Length, format limits
Hashtag Strategy	Text	How many, which ones
Primary Goal	Select	Awareness, Engagement, Traffic, Conversions, Community
Audience	Text	Who follows you here
Content	Relation	Linked from Content
Analytics Tool	Text	Where to find metrics
Login Info	Text	Password manager reference
Notes	Text	Platform-specific tips

Platform Profiles

Instagram:

# Instagram

**Handle:** @yourhandle
**Goal:** Engagement + Brand Awareness

## Content Strategy
- Feed: 4-5 posts/week
- Stories: Daily
- Reels: 3-4/week
- Lives: 1/month

## Optimal Times
- Weekdays: 11am, 2pm, 7pm
- Weekends: 10am, 8pm

## Specs
- Square: 1080x1080
- Portrait: 1080x1350
- Stories/Reels: 1080x1920
- Carousel: Up to 10 slides

## Hashtag Strategy
- 20-25 hashtags per post
- Mix of sizes (large/medium/niche)
- Rotate hashtag sets

LinkedIn:

# LinkedIn

**Profile:** [URL]
**Goal:** Thought Leadership + Lead Generation

## Content Strategy
- Posts: 4-5/week
- Articles: 2/month
- Videos: 1-2/week
- Engagement: 30 min/day

## Optimal Times
- Tuesday-Thursday: 8-10am, 12pm
- Avoid weekends

## Specs
- Images: 1200x627
- Videos: Up to 10 min
- Character limit: 3000

## Best Practices
- No hashtags or 3-5 max
- First line is crucial (hook)
- End with question for engagement

YouTube:

# YouTube

**Channel:** [URL]
**Goal:** Long-form Education + SEO

## Content Strategy
- Long-form: 1-2/week
- Shorts: 3-5/week
- Community posts: Daily

## Publishing Schedule
- Long-form: Tuesday & Thursday, 2pm
- Shorts: Daily, 9am

## Specs
- Video: 1080p or 4K
- Thumbnail: 1280x720
- Shorts: Vertical, < 60 seconds

## SEO Strategy
- Keyword in title (front-loaded)
- Detailed description with timestamps
- Tags relevant to video
- Custom thumbnail always

TikTok:

# TikTok

**Handle:** @yourhandle
**Goal:** Reach + Trend Participation

## Content Strategy
- Posts: 1-3/day
- Mix of trends and original
- Duets/Stitches: Weekly

## Optimal Times
- 7am, 12pm, 3pm, 7pm
- Test and adjust based on analytics

## Specs
- Vertical: 1080x1920
- 15s to 3 min (60s sweet spot)
- Sound is essential

## Trends to Monitor
- Trending sounds
- Trending hashtags
- Trending effects

---

Scheduling Workflow

Weekly Planning Process

Step 1: Content Audit (Monday)

1. Review previous week's performance
2. Check content pillar balance
3. Identify gaps in coverage

Step 2: Batch Planning (Monday)

1. Review content ideas bank
2. Assign content to days
3. Set publish times per platform

Step 3: Batch Creation (Tuesday-Wednesday)

1. Write all copy in batches
2. Create/edit all visuals
3. Record all video content

Step 4: Review & Schedule (Thursday)

1. Quality check all content
2. Get approvals if needed
3. Schedule in publishing tool

Step 5: Engagement (Daily)

1. Monitor published content
2. Respond to comments
3. Engage with community

Weekly Content Calendar Template

# Week of [Date]

## Content Overview

| Day | Platform 1 | Platform 2 | Platform 3 |
|-----|------------|------------|------------|
| Mon | [Type/Topic] | [Type/Topic] | - |
| Tue | [Type/Topic] | - | [Type/Topic] |
| Wed | [Type/Topic] | [Type/Topic] | - |
| Thu | [Type/Topic] | - | [Type/Topic] |
| Fri | [Type/Topic] | [Type/Topic] | - |
| Sat | - | [Type/Topic] | - |
| Sun | [Type/Topic] | - | - |

## Pillar Distribution
- Pillar 1: X posts
- Pillar 2: X posts
- Pillar 3: X posts

## Key Dates/Events
- [Any relevant dates this week]

## Notes
[Special considerations]

Monthly Content Plan Template

# [Month Year] Content Plan

## Monthly Theme
[Overarching theme or focus]

## Content Goals
- Total posts: [X]
- Blog posts: [X]
- Videos: [X]
- Newsletters: [X]

## Key Dates
| Date | Event | Content Idea |
|------|-------|--------------|
| | | |

## Campaigns
### Campaign 1: [Name]
- Goal:
- Dates:
- Content pieces:

## Pillar Focus
[Any pillar getting extra attention]

## Content Calendar
[Embedded calendar view]

## Notes & Ideas
[Space for brainstorming]

Scheduling Tools Integration

Recommended Tools:

• Later (Instagram, TikTok, Pinterest)
• Buffer/Hootsuite (Multi-platform)
• Schedulicity (YouTube)
• Native schedulers (FB, LinkedIn)

Notion Integration Workflow:

1. Plan in Notion
2. Create content
3. Export/copy to scheduling tool
4. Update status in Notion
5. Track back to Notion for analytics

---

Analytics Tracking

Analytics Database Setup

Create a new Database - Full page called "Analytics"

Properties Configuration

Property Name	Property Type	Configuration
Entry	Title	Auto: "[Date] - [Content Title]"
Content	Relation	Link to Content database
Platform	Select	Where published
Publish Date	Date	When published
Check Date	Date	When metrics recorded
Impressions	Number	Views/Reach
Engagement	Number	Likes + Comments + Shares
Engagement Rate	Formula	See formula
Likes	Number	Platform-specific
Comments	Number	Platform-specific
Shares/Saves	Number	Platform-specific
Clicks	Number	Link clicks if applicable
CTR	Formula	Clicks / Impressions
Followers Gained	Number	Net new followers
Video Views	Number	For video content
Watch Time	Number	Minutes watched
Avg Watch %	Number	Percentage watched
Revenue	Number	If monetized
Notes	Text	Observations

Analytics Formulas

Engagement Rate:

if(prop("Impressions") > 0, round(prop("Engagement") / prop("Impressions") * 100 * 100) / 100, 0)

Click-Through Rate:

if(prop("Impressions") > 0, round(prop("Clicks") / prop("Impressions") * 100 * 100) / 100, 0)

Performance Benchmarks

Set up benchmarks to evaluate content:

Metric	Poor	Average	Good	Excellent
Instagram Engagement Rate	< 1%	1-3%	3-6%	> 6%
LinkedIn Engagement Rate	< 1%	1-2%	2-4%	> 4%
Twitter/X Engagement Rate	< 0.5%	0.5-1%	1-2%	> 2%
YouTube CTR	< 2%	2-5%	5-10%	> 10%
Email Open Rate	< 15%	15-25%	25-35%	> 35%

Weekly Analytics Review Template

# Analytics Review: Week of [Date]

## Top Performers

### #1: [Content Title]
- Platform:
- Impressions:
- Engagement Rate:
- Why it worked:

### #2: [Content Title]
- Platform:
- Impressions:
- Engagement Rate:
- Why it worked:

### #3: [Content Title]
- Platform:
- Impressions:
- Engagement Rate:
- Why it worked:

---

## Platform Summary

| Platform | Posts | Impressions | Engagement | Followers +/- |
|----------|-------|-------------|------------|---------------|
| Instagram | | | | |
| LinkedIn | | | | |
| Twitter | | | | |
| YouTube | | | | |

---

## Pillar Performance

| Pillar | Posts | Avg Engagement |
|--------|-------|----------------|
| | | |

---

## Insights & Action Items

### What Worked
-

### What Didn't
-

### Adjustments for Next Week
-

---

## Content to Repurpose
[High performers to remix]

Monthly Analytics Dashboard

# [Month] Analytics Report

## Overview

| Metric | This Month | Last Month | Change |
|--------|------------|------------|--------|
| Total Impressions | | | +/-% |
| Total Engagement | | | +/-% |
| Avg Engagement Rate | | | +/-% |
| Total Followers | | | +/-% |
| Website Traffic (from social) | | | +/-% |

---

## Platform Breakdown

### Instagram
| Metric | Value |
|--------|-------|
| Posts | |
| Reach | |
| Engagement | |
| Followers | |

### LinkedIn
[Same format]

### YouTube
[Same format]

---

## Top 10 Content Pieces

| Rank | Title | Platform | Engagement |
|------|-------|----------|------------|
| 1 | | | |
| 2 | | | |
| ... | | | |

---

## Pillar Analysis

| Pillar | Content % | Engagement % | Index |
|--------|-----------|--------------|-------|
| | | | |

*Index > 1.0 = overperforming, < 1.0 = underperforming*

---

## Key Learnings
1.
2.
3.

## Next Month Priorities
1.
2.
3.

---

Repurposing Pipeline

Repurposing Philosophy

One piece of content should become 8-10+ pieces:

Blog Post (1)
    |
    ├── Social Thread (Twitter/LinkedIn)
    ├── Carousel (Instagram)
    ├── Short Video (TikTok/Reels)
    ├── Infographic
    ├── Newsletter excerpt
    ├── Podcast discussion
    ├── Quote graphics (multiple)
    └── YouTube Short

Repurposing Database View

Use the self-relation in Content database:

• Repurposed From: Points to parent/original content
• Repurposed To: Points to derivative content

Repurposing Templates by Format

Blog Post to Social Thread:

# Thread: [Topic]

**Based on:** [Link to original blog]

---

**Tweet 1 (Hook):**
[Most compelling insight from the blog - make it standalone]

**Tweet 2:**
[Key point 1]

**Tweet 3:**
[Key point 2]

**Tweet 4:**
[Key point 3]

**Tweet 5:**
[Surprising stat or quote]

**Tweet 6:**
[Practical tip]

**Tweet 7 (CTA):**
[Link to full post + call to action]

Video to Multiple Formats:

# Repurpose: [Video Title]

**Original:** [Link to video]
**Published:** [Date]
**Performance:** [Key metrics]

---

## Repurposing Plan

### Short Clips (3-5 clips)
| Timestamp | Topic | Platform | Status |
|-----------|-------|----------|--------|
| 0:45-1:30 | [Hook moment] | TikTok | |
| 3:00-3:45 | [Key insight] | Reels | |
| 5:20-6:00 | [How-to tip] | Shorts | |

### Quote Graphics (3-5 quotes)
| Quote | Visual Style | Platform |
|-------|-------------|----------|
| "[Quote]" | Dark bg, bold text | Instagram |
| "[Quote]" | Branded template | LinkedIn |

### Written Content
- [ ] Thread from key points
- [ ] Blog post summary
- [ ] Newsletter feature

### Audio
- [ ] Podcast segment
- [ ] Audiogram clip

Podcast to Multiple Formats:

# Repurpose: [Episode Title]

**Original:** [Link]
**Duration:** [Time]
**Key Topics:** [Topics]

---

## Content Extraction

### Audiograms (2-3)
| Timestamp | Quote/Topic | Length |
|-----------|-------------|--------|
| | | 60s |
| | | 30s |

### Blog Post
- [ ] Full transcript
- [ ] Edited summary post
- [ ] Key takeaways listicle

### Social Content
- [ ] Episode announcement
- [ ] Quote graphics
- [ ] Behind-the-scenes
- [ ] Listener questions for next episode

### Video
- [ ] Full video version (if filmed)
- [ ] Highlight clips

Repurposing Workflow

Step 1: Identify High Performers

• Weekly: Flag top-performing content
• Look for engagement > average
• Evergreen topic potential

Step 2: Content Extraction

• Pull key quotes
• Identify clip-worthy moments
• List main takeaways

Step 3: Create Derivatives

• Use templates above
• Batch similar formats
• Maintain consistent messaging

Step 4: Schedule Distribution

• Space out repurposed content
• Different days/times than original
• Cross-platform distribution

Step 5: Track Performance

• Link to original in database
• Compare performance
• Learn what resonates

---

Dashboard Setup

Main Content Dashboard

# Content Command Center

---

## Quick Actions

[+ New Content Idea]  [+ Schedule Post]  [View Calendar]

---

## This Week's Publishing Schedule

[Linked database: Content filtered to this week, calendar view]

---

## Content Pipeline

[Linked database: Content board view, grouped by Status]

| Ideas | Planned | In Progress | In Review | Scheduled | Published |
|-------|---------|-------------|-----------|-----------|-----------|

---

## Quick Stats

| Metric | This Week | This Month |
|--------|-----------|------------|
| Posts Published | | |
| Total Reach | | |
| Engagement | | |
| Top Platform | | |

---

## Content by Pillar (This Month)

[Board or gallery showing pillar distribution]

---

## High Performers to Repurpose

[Linked database: Published content, sorted by engagement, top 5]

---

## Upcoming Deadlines

[Linked database: Content where Status = "In Progress", sorted by Due Date]

---

## Recent Activity

[Linked database: Content sorted by Last Edited, last 7 days]

Platform-Specific Dashboards

Create sub-pages for each platform:

# [Platform] Content Hub

## Upcoming Content
[Filtered to this platform]

## Publishing Schedule
[Calendar view, this platform only]

## Performance
[Analytics filtered to platform]

## Best Practices
[Platform-specific tips]

## Hashtag Sets
[Saved hashtag groups]

## Content Bank
[Platform-specific ideas]

---

Customization Tips

Adapting for Your Needs

For Solo Creators:

• Simplify by removing approval stages
• Focus on 2-3 platforms max
• Use "Effort" to plan realistic output

For Teams:

• Add "Assignee" and "Reviewer" properties
• Create approval workflows
• Set up notifications for handoffs

For Agencies:

• Add "Client" relation
• Create client-specific views
• Track by campaign

Time-Saving Templates

1. Caption Templates

   • Hook formulas
   • CTA variations
   • Hashtag sets

2. Content Frameworks

   • Before/After
   • Listicle
   • How-To
   • Story
   • Myth-busting

3. Visual Templates

   • Brand-consistent Canva templates
   • Thumbnail presets
   • Story templates

Automation Ideas

With Zapier/Make:

1. New content published triggers social shares
2. Weekly analytics auto-imported
3. Content idea form to Notion database
4. RSS feed to content ideas

Native Notion:

1. Template buttons for quick creation
2. Recurring templates for weekly planning
3. Linked databases for filtered views

---

Expected Layout Screenshots

Editorial Calendar View

[Visual: Month calendar with colored blocks representing content pieces. Different colors for different pillars or platforms. Hovering shows content title and status. Dense view showing full month at a glance.]

Content Pipeline Board

[Visual: Kanban board with columns for each status. Cards show content thumbnail, title, platform icons, and due date. Drag handles visible for moving between columns.]

Platform Hub

[Visual: Dashboard for single platform showing this week's content, performance metrics, hashtag library, and quick-add button. Clean, focused interface.]

Repurposing Tracker

[Visual: Tree-like view showing original content piece at top, with branching arrows pointing to derivative content below. Each node shows thumbnail and status.]

---

Quick Start Checklist

Initial Setup

• Create Content database with all properties
• Create Content Pillars database
• Define 3-5 content pillars
• Create Platforms database
• Document each active platform
• Create Analytics database

Templates

• Build content templates by type
• Create weekly planning template
• Create monthly planning template
• Build analytics review template

Views & Dashboard

• Set up editorial calendar view
• Create content pipeline board
• Build main dashboard
• Create platform-specific views

Workflow

• Document your content workflow
• Set up weekly planning routine
• Create analytics review schedule
• Plan first month of content

Optimization

• Establish posting schedule per platform
• Create hashtag/keyword banks
• Build repurposing templates
• Set performance benchmarks

---

Content Ideas Bank Template

Keep a running list of content ideas:

# Content Ideas Bank

## Quick Capture
[Inline database or simple list for rapid idea capture]

---

## Ideas by Pillar

### [Pillar 1]
- Idea
- Idea
- Idea

### [Pillar 2]
- Idea
- Idea

---

## Trending Topics to Cover
- [ ] Topic 1
- [ ] Topic 2

## Audience Questions
[Questions from comments, DMs, emails]

## Competitor Inspiration
[What others are doing well]

## Seasonal/Timely Content
| Date | Event | Content Angle |
|------|-------|---------------|
| | | |

---

## Content Series Ideas
[Recurring content formats]

## Collaboration Opportunities
[Potential partners, guests]

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Template Version 1.0 | Last Updated: 2024