claude-contents

Claude Code content creation and strategy skills - blog posts, documentation, video scripts, newsletters, content management, and editorial workflows.

Overview

This repo contains content-focused skills for Claude Code. Add it as a submodule to projects that need content creation and management capabilities.

16 skills total: 8 general content + 2 Remotion-specific + 6 strategy

Focus: Educational, informative content that builds brand authority and educates audiences.

Installation

cd your-project/.claude
git submodule add https://github.com/potentialInc/claude-contents.git contents

Available Skills

Content Creation (8 Skills - MVP)

Skill	Description	Keywords
blog-post-writing	Blog post structure, hooks, SEO-friendly writing	blog post, write blog, article writing
long-form-content	In-depth articles, ultimate guides, pillar content (3000+ words)	long form, ultimate guide, pillar content
technical-documentation	API docs, user guides, integration docs, SDK documentation	technical documentation, api docs, user guide
tutorial-content	Step-by-step tutorials, how-to guides, walkthroughs	tutorial, how-to, step by step guide
case-study-writing	Customer success stories, use case documentation	case study, success story, customer story
video-scripts	YouTube scripts, explainer videos, product demos, webinars	video script, youtube script, demo script
newsletter-writing	Newsletter structure, content curation, subscriber engagement	newsletter, email newsletter, subscriber content
brand-storytelling	Company narratives, founder stories, mission-driven content	brand story, company narrative, founder story

Content Management & Strategy (6 Skills - MVP)

Skill	Description	Keywords
content-calendar	Editorial calendar planning, content scheduling, seasonal planning	content calendar, editorial calendar, content schedule
brand-voice	Voice & tone guidelines, style guide development, consistency	brand voice, tone of voice, style guide
content-strategy	Content goals, audience analysis, content pillars, strategic framework	content strategy, content planning, content goals
content-atomization	Repurposing content across formats (blog → social → video → email)	content repurposing, atomization, multi-format
editorial-guidelines	Writing standards, formatting rules, editorial workflow	editorial guidelines, writing standards, style rules
content-audit	Content inventory, performance review, content pruning	content audit, content inventory, content review

Remotion-Specific Skills (2 Skills)

Specialized skills for Remotion - React-based programmatic video creation.

Skill	Description	Keywords
remotion-best-practices	Best practices for Remotion video creation - animations, media assets, timing, 3D, charts	remotion, remotion animation, video in react
remotion-upload	Upload Remotion videos to social media platforms (Facebook, Instagram, TikTok, YouTube, etc.)	upload, post video, social media, facebook, instagram

Purpose: Technical implementation and distribution for Remotion projects.

Differentiation from claude-marketing

Aspect	claude-marketing	claude-contents
Focus	Conversion & growth	Information & brand building
Goal	Drive sales, signups, revenue	Educate, inform, build authority
Content Type	Sales copy, ad copy, CTAs	Blog posts, docs, articles, guides
Tone	Persuasive, urgent	Educational, authoritative
Metrics	Conversion rate, CPA, ROI	Engagement, shares, time on page

Examples:

• Marketing (claude-marketing): "Sign up now and get 50% off!" → copywriting skill
• Contents (claude-contents): "A comprehensive guide to understanding X" → blog-post-writing skill

Usage

Skills are auto-suggested based on keywords in your prompts. For example:

"Write a blog post about microservices architecture"
→ Suggests: blog-post-writing

"Create technical documentation for our API endpoints"
→ Suggests: technical-documentation

"Help me plan a content calendar for Q2"
→ Suggests: content-calendar

"Develop brand voice guidelines for our company"
→ Suggests: brand-voice

"Write a video script explaining our product"
→ Suggests: video-scripts

"Create a Remotion animation for our landing page"
→ Suggests: remotion-best-practices

"Upload this Remotion video to TikTok and Instagram"
→ Suggests: remotion-upload

Structure

claude-contents/
├── README.md                          # This file
└── skills/
    ├── skill-rules.json               # Trigger configuration
    │
    ├── creation/                      # Content Creation Skills (10)
    │   ├── blog-post-writing/
    │   │   ├── SKILL.md
    │   │   └── resources/
    │   ├── long-form-content/
    │   ├── technical-documentation/
    │   ├── tutorial-content/
    │   ├── case-study-writing/
    │   ├── video-scripts/
    │   ├── newsletter-writing/
    │   ├── brand-storytelling/
    │   ├── remotion-best-practices/   # Remotion technical implementation
    │   └── remotion-upload/            # Remotion video distribution
    │
    └── strategy/                      # Content Strategy Skills (6)
        ├── content-calendar/
        ├── brand-voice/
        ├── content-strategy/
        ├── content-atomization/
        ├── editorial-guidelines/
        └── content-audit/

When to Use

Add this submodule when your project involves:

• Content Marketing: Blog posts, articles, thought leadership
• Technical Writing: API documentation, user guides, tutorials
• Brand Building: Company narratives, storytelling, voice development
• Content Operations: Editorial calendars, content audits, workflow management
• Multi-format Content: Video scripts, newsletters, case studies

Complementary Skills

These skills work well together:

Blog Publishing Workflow

1. content-strategy → Define content pillars and goals
2. brand-voice → Establish tone and style
3. content-calendar → Plan publishing schedule
4. blog-post-writing → Create blog content
5. content-audit → Review and optimize existing content

Documentation Creation

1. content-strategy → Define documentation goals
2. editorial-guidelines → Set writing standards
3. technical-documentation → Write API/SDK docs
4. tutorial-content → Create how-to guides

Content Repurposing

1. blog-post-writing → Create long-form blog post
2. content-atomization → Repurpose into multiple formats
3. video-scripts → Convert to video content
4. newsletter-writing → Extract key points for newsletter

Related Repos

Repo	Purpose
claude-base	Core shared configuration
claude-marketing	Marketing and conversion skills (complementary)
claude-operations	Operations and workflow skills
claude-react	React frontend skills
claude-nestjs	NestJS backend skills

Future Expansion

Additional skills planned for future releases:

Content Creation:

• podcast-scripts: Podcast episodes, interview outlines, show notes
• webinar-content: Presentation scripts, slide content, interactive elements
• whitepaper-ebook: Long-form thought leadership, industry reports
• interview-content: Interview formats, Q&A articles, expert roundups
• press-release: News announcements, media releases
• product-descriptions: Feature descriptions, product documentation
• faq-content: FAQ structure, help center content
• content-series: Multi-part series planning, narrative arcs

Content Strategy:

• content-gap-analysis: Identifying missing content, competitor analysis
• content-distribution: Multi-channel distribution, syndication strategy
• content-workflow: Production workflow, approval process
• content-brief-template: Brief creation, writer briefing
• content-research: Research methodology, source credibility, fact-checking
• content-seo: On-page SEO for content, keyword integration
• content-refresh: Updating old content, evergreen maintenance
• content-metrics: KPI tracking, engagement analysis
• content-taxonomy: Content categorization, tagging strategy
• content-quality-checklist: Quality assurance, pre-publish checklist

Contributing

To add new skills or improve existing ones:

1. Create skill folder in skills/creation/ or skills/strategy/
2. Write comprehensive SKILL.md with frontmatter
3. Add trigger rules to skill-rules.json
4. Test with sample prompts
5. Update this README

License

[Your License Here]

Version

v1.1.0 (16 skills: 8 general + 2 Remotion + 6 strategy)