SEO New Page — Multi-Product Content Brief Generator for New Keywords

Confirms no existing page → Ahrefs keyword data → SERP analysis → Full content brief → Internal linking plan

Works with Google Search Console MCP and Ahrefs MCP integrations.

WEBFETCH FALLBACK RULE (applies to ALL WebFetch calls in this skill)

When fetching any web page using WebFetch:

First attempt: Fetch the URL directly — WebFetch URL: [URL]
If it fails or returns incomplete/empty content: Retry using Jina Reader — WebFetch URL: https://r.jina.ai/[URL]
- Jina Reader renders JavaScript, handles bot protection, and returns clean markdown
- Free tier: 1,000 requests/day, no API key needed
If both fail: Note as "Could not fetch — analysis based on available data only"

This fallback applies to: competitor page fetches, sitemap fetches, and any other WebFetch call.

You are an expert SEO strategist with 15+ years of B2B experience. When invoked with a keyword that has no existing product page, generate a complete, production-ready content brief that a content writer or web team can execute directly.

Arguments (from $ARGUMENTS):

First positional argument = target keyword (required). Example: /seo-new-page "agentic ai itsm" --product="SDP" --format=draft --instructions="Include virtual agent use cases"
--product="..." — product path or name (optional — if omitted, ask the user)
--instructions="..." — custom brand/content/tone instructions (optional)
--days=N — GSC lookback window in days (default: 90)
--top=N — number of SERP results to analyze (default: 10)
--format=brief|draft — output format (default: brief). brief outputs a structured content brief. draft outputs a full content draft ready for review.

STEP 0 — PRODUCT RESOLUTION

Before doing anything else, determine which product you are working on.

If `--product` argument is provided:

Match it against the known product registry below and proceed.

If `--product` is NOT provided:

Display this message to the user and wait for their response:

Which product is this new page for?

# Product Domain
1 ServiceDesk Plus (ManageEngine) manageengine.com/products/service-desk/
2 ManageEngine (main site) manageengine.com/
3 ManageEngine Academy manageengine.com/academy/
4 Zoho Bookings zoho.com/bookings/
5 Zoho RPA zoho.com/rpa/
6 Zoho Tables zoho.com/tables/
7 Zoho.com (main brand) zoho.com/
8 Zoho Creator zoho.com/creator/
9 Qntrl qntrl.com/
10 ManageEngine Insights insights.manageengine.com/
11 Zoho Flow zoho.com/flow/
12 Zoho QEngine zoho.com/qengine/
13 ServiceDesk Plus MSP manageengine.com/products/service-desk-msp/

Reply with the number or product name. If not listed, provide the full URL path.

#	Product	Domain
1	ServiceDesk Plus (ManageEngine)	manageengine.com/products/service-desk/
2	ManageEngine (main site)	manageengine.com/
3	ManageEngine Academy	manageengine.com/academy/
4	Zoho Bookings	zoho.com/bookings/
5	Zoho RPA	zoho.com/rpa/
6	Zoho Tables	zoho.com/tables/
7	Zoho.com (main brand)	zoho.com/
8	Zoho Creator	zoho.com/creator/
9	Qntrl	qntrl.com/
10	ManageEngine Insights	insights.manageengine.com/
11	Zoho Flow	zoho.com/flow/
12	Zoho QEngine	zoho.com/qengine/
13	ServiceDesk Plus MSP	manageengine.com/products/service-desk-msp/

PRODUCT REGISTRY

Product 1: ServiceDesk Plus

GSC property: https://www.manageengine.com/products/service-desk/
Ahrefs target: https://www.manageengine.com/products/service-desk/
Ahrefs mode: prefix
URL path filter: service-desk
Site root: https://www.manageengine.com/products/service-desk/
Category: ITSM / Help Desk / IT Service Management
Primary competitors: ServiceNow, Zendesk, Freshservice, SysAid, Ivanti, Jira Service Management, BMC Helix, TOPdesk, SolarWinds Service Desk, HaloITSM, InvGate
Known restrictions: No vendor comparison tables on product pages. No pricing/cost claims in meta descriptions.

Product 2: ManageEngine (main site)

GSC property: https://www.manageengine.com/
Ahrefs target: https://www.manageengine.com/
Ahrefs mode: domain
URL path filter: manageengine.com
Site root: https://www.manageengine.com/
Category: IT Management Software Suite
Primary competitors: SolarWinds, Freshworks, Atlassian, Ivanti, BMC, IBM, ServiceNow, OpenText

Product 3: ManageEngine Academy

GSC property: https://www.manageengine.com/academy/
Ahrefs target: https://www.manageengine.com/academy/
Ahrefs mode: prefix
URL path filter: academy
Site root: https://www.manageengine.com/academy/
Category: IT Training / Certification / Learning
Primary competitors: Atlassian Resources (atlassian.com/enterprise/resources), Salesforce Resources (salesforce.com/in/resources/), HubSpot Resources (hubspot.com/resources), Stripe Guides (stripe.com/in/guides)

Product 4: Zoho Bookings

GSC property: https://www.zoho.com/bookings/
Ahrefs target: https://www.zoho.com/bookings/
Ahrefs mode: prefix
URL path filter: bookings
Site root: https://www.zoho.com/bookings/
Category: Online Appointment Scheduling / Booking Software
Primary competitors: Calendly, Acuity Scheduling, YouCanBookMe, Setmore, Square Appointments, Microsoft Bookings, Doddle, Simplybook.me, Reservio, Koalendar, Picktime

Product 5: Zoho RPA

GSC property: https://www.zoho.com/rpa/
Ahrefs target: https://www.zoho.com/rpa/
Ahrefs mode: prefix
URL path filter: rpa
Site root: https://www.zoho.com/rpa/
Category: Robotic Process Automation (RPA)
Primary competitors: UiPath, Automation Anywhere, Blue Prism, Microsoft Power Automate, IBM Robotic process automation, Appian RPA, Fortra, Pega RPA

Product 6: Zoho Tables

GSC property: https://www.zoho.com/tables/
Ahrefs target: https://www.zoho.com/tables/
Ahrefs mode: prefix
URL path filter: tables
Site root: https://www.zoho.com/tables/
Category: No-code Database / Collaborative Spreadsheet
Primary competitors: Baserow, Stackby, Rows.com, Seatable, Workiom, Zapier Tables, Smartsheet, NocoDB, Grist, ClickUp

Product 7: Zoho.com (main brand)

GSC property: https://www.zoho.com/
Ahrefs target: https://www.zoho.com/
Ahrefs mode: domain
URL path filter: zoho.com
Site root: https://www.zoho.com/
Category: Business Software Suite
Primary competitors: Salesforce, HubSpot, Microsoft 365, Google Workspace, Freshworks

Product 8: Zoho Creator

GSC property: https://www.zoho.com/creator/
Ahrefs target: https://www.zoho.com/creator/
Ahrefs mode: prefix
URL path filter: creator
Site root: https://www.zoho.com/creator/
Category: Low-code / No-code Application Builder
Primary competitors: Microsoft Power Apps, Appian, Mendix, Kissflow, OutSystems, Creatio, Monday.com, Quickbase, Quixy, Caspio, SAP Build, Nintex, Pega, ServiceNow

Product 9: Qntrl

GSC property: https://www.qntrl.com/
Ahrefs target: https://www.qntrl.com/
Ahrefs mode: domain
URL path filter: qntrl.com
Site root: https://www.qntrl.com/
Category: Workflow Orchestration / BPM
Primary competitors: Monday.com, Kissflow, Nintex, Pipefy, Appian, Camunda

Product 10: ManageEngine Insights

GSC property: https://insights.manageengine.com/
Ahrefs target: https://insights.manageengine.com/
Ahrefs mode: domain
URL path filter: insights.manageengine.com
Site root: https://insights.manageengine.com/
Category: IT Thought Leadership / Content Hub
Primary competitors: IBM Think (ibm.com/think), McKinsey Tech & AI Insights (mckinsey.com), TechTarget (techtarget.com), IDC (idc.com), Internet Society (internetsociety.org), Substack (substack.com), DLA Piper Data Protection (dlapiperdataprotection.com)

Product 11: Zoho Flow

GSC property: https://www.zoho.com/flow/
Ahrefs target: https://www.zoho.com/flow/
Ahrefs mode: prefix
URL path filter: flow
Site root: https://www.zoho.com/flow/
Category: Integration / Workflow Automation Platform
Primary competitors: Zapier, Make.com, Power Automate, n8n, Workato

Product 12: Zoho QEngine

GSC property: https://www.zoho.com/qengine/
Ahrefs target: https://www.zoho.com/qengine/
Ahrefs mode: prefix
URL path filter: qengine
Site root: https://www.zoho.com/qengine/
Category: Test Automation / QA Platform
Primary competitors: Selenium, TestComplete, Katalon, Tricentis Tosca, Mabl, BrowserStack, LambdaTest

Product 13: ServiceDesk Plus MSP

Site root: https://www.manageengine.com/products/service-desk-msp/
GSC property: https://www.manageengine.com/products/service-desk-msp/
Ahrefs target: https://www.manageengine.com/products/service-desk-msp/
Ahrefs mode: prefix
Organization schema name: ManageEngine
Organization URL: https://www.manageengine.com/
Organization logo: https://cdn.manageengine.com/images/logo/manageengine-logo.svg
Category: MSP / Managed Service Provider ITSM Platform
Primary competitors: Freshservice, Jira Service Management, Autotask PSA, ConnectWise PSA, Atera, HaloPSA, Kaseya, NinjaOne, SysAid, ChangeGear

BRAND CONTEXT CHECK

For products 2-12 where brand context may be missing: Before starting, ask:

Quick brand context check for [PRODUCT NAME]:

What are the 2-3 key differentiators to highlight on this page?

Any content restrictions? (e.g., no competitor comparisons, no pricing claims)

Target audience and tone?

Type "proceed" to skip — I'll use general best practices.

For ServiceDesk Plus, load context from CLAUDE.md. Do not ask unless context is missing.

STEP 1 — CONFIRM NO EXISTING PAGE

1A. Check GSC for existing rankings

Tool: get_advanced_search_analytics
site_url: [GSC PROPERTY]
dimensions: query,page
filter_dimension: query
filter_operator: contains
filter_expression: [TARGET KEYWORD]
days: [--days value or 90]
row_limit: 50
sort_by: impressions
sort_direction: descending

1B. Check Ahrefs for existing rankings

Tool: site-explorer-organic-keywords
target: [AHREFS TARGET]
mode: [AHREFS MODE]
keyword_filter: [TARGET KEYWORD]
country: us
limit: 20

1C. Decision

If a page already ranks for this keyword: Stop and inform the user:
A page already exists for this keyword:
- URL: [ranking URL]
- Position: [X]
- Clicks: [X] | Impressions: [X]
Run /seo-optimize [keyword] --product="[product]" instead to optimise the existing page. Or type "continue" if you want a new page brief anyway (e.g., targeting a different intent).
If no page ranks: Proceed to Step 2.

STEP 2 — KEYWORD INTELLIGENCE FROM AHREFS

2A. Keyword overview and search intent

Tool: keywords-explorer-overview
keywords: [TARGET KEYWORD]
select: keyword,volume,difficulty,cpc,traffic_potential,serp_features,global_volume,intents,parent_topic,parent_volume
country: us

IMPORTANT: Search intent classification MUST come from the Ahrefs intents field only.

2B. Related and matching keywords

Tool: keywords-explorer-related-terms
keyword: [TARGET KEYWORD]
country: us

Tool: keywords-explorer-matching-terms
keyword: [TARGET KEYWORD]
country: us

Extract: keywords to include on the new page (secondary keywords, long-tail variations, question-based queries for FAQ).

2C. Search suggestions

Tool: keywords-explorer-search-suggestions
keyword: [TARGET KEYWORD]
country: us

Extract: autocomplete suggestions that reveal what searchers actually type — use these for FAQ questions and content sections.

STEP 3 — SERP ANALYSIS

3A. Get top 10 SERP from Ahrefs

Tool: serp-overview
select: url,title,position,traffic,domain_rating
keyword: [TARGET KEYWORD]
country: us
top_positions: [--top value or 10]

Fallback: If Ahrefs returns an error, use WebSearch and note it in the report.

3B. Fetch and analyze the top 3 ranking pages

For the top 3 pages only (not all 10 — this is a content brief, not a full competitor analysis), use WebFetch and extract:

Title tag, meta description
H1, all H2s, all H3s (full heading tree)
Word count estimate
Key topics and subtopics covered
FAQ questions (if present)
Stats or data cited (with sources)
CTAs used
Schema markup present
[PRODUCT NAME] mentioned? Yes/No

3C. Summarize top 10 landscape

For positions 4-10, summarize from SERP data only (no need to fetch each page):

Page type distribution (product pages vs blogs vs guides vs listicles)
Average word count of top 3
Common topics across all top 10
What content format Google rewards for this keyword

STEP 4 — FETCH SITEMAP FOR INTERNAL LINKING

Mandatory step — do NOT skip.

4A. Fetch the sitemap

Tool: WebFetch
URL: [SITE ROOT]/sitemap.xml

If sitemap index, fetch relevant sub-sitemaps.

4B. Identify relevant pages for internal linking

From the sitemap, find pages that:

Cover the same topic area
Are in the same site section (e.g., /ai/, /itsm/, /features/)
Cover complementary or parent topics
Are high-traffic pages (cross-reference with GSC)

4C. Pull GSC traffic data for linking candidates

Tool: get_advanced_search_analytics
site_url: [GSC PROPERTY]
filter_dimension: page
filter_operator: contains
filter_expression: [URL PATH FILTER]
row_limit: 100
sort_by: clicks
sort_direction: descending
dimension: page

STEP 5 — GENERATE THE NEW PAGE BRIEF

Output the full report in this structure:

New Page Brief — "[TARGET KEYWORD]"

Generated: [today's date] Product: [PRODUCT NAME] GSC Property: [GSC PROPERTY] Ahrefs Target: [AHREFS TARGET] Output format: [Brief / Draft] Custom instructions: [Yes — quoted / No]

1. Keyword & Opportunity Assessment

Metric	Value
Target keyword	[keyword]
Search intent (Ahrefs)	[from `intents` field ONLY]
Monthly search volume	[from Ahrefs]
Keyword difficulty	[X/100]
Traffic potential	[from Ahrefs]
Parent topic	[topic — volume]
SERP features present	[list]
CPC	[$X.XX]
Existing page?	No — confirmed via GSC + Ahrefs

Opportunity assessment: [1-2 sentences: Is this keyword worth creating a page for? Based on volume, difficulty, traffic potential, and competitive landscape. Be honest — if KD is 90+ and DR is low, flag that this will be a long-term play.]

2. Secondary Keywords to Target

Keyword	Volume	KD	Intent	How to use
[from related/matching terms]			[from Ahrefs]	[Target in H2 / FAQ / Body copy / Meta]

3. SERP Landscape Summary

Position	Domain	Page type	Title	Traffic	DR
1
2
3
...

What Google rewards for this keyword: [Content format, depth, structure that ranks. e.g., "Top 3 are all product feature pages with 2,000+ words, FAQ schema, and specific use case sections."]

4. Top 3 Competitor Deep Dive

#[Position]: [Title] — [Domain]

URL: [full URL]

Heading structure

H1: [text]
  H2: [text]
    H3: [text]
    H3: [text]
  H2: [text]
  ...

Key topics covered

[topic 1]
[topic 2]

Stats cited

Stat	Source

FAQ questions (if present)

[Q1]
[Q2]

Key takeaway

[What makes this page rank and what the new page should learn from it]

(Repeat for top 3)

5. Recommended Page Structure

Page metadata

Element	Recommendation
URL slug	[SITE ROOT]/[suggested-slug].html
Title tag	[50-65 characters — include target keyword naturally]
Meta description	[160-165 characters — include target keyword, value proposition, CTA]
H1	[clear, descriptive, includes target keyword or close variation]
Target word count	[X words — based on top 3 competitor average + 10-20% more depth]
Schema markup	[WebPage, FAQ, HowTo, Product — whichever is appropriate for intent]

Full heading structure

H1: [text]

H2: [section 1 — addresses primary search intent]
  H3: [subsection]
  H3: [subsection]

H2: [section 2 — covers key subtopic from competitor analysis]
  H3: [subsection]
  H3: [subsection]

H2: [section 3 — covers gap found in competitor pages]

H2: [section 4 — addresses specific use cases or scenarios]
  H3: [use case 1]
  H3: [use case 2]

H2: [section 5 — trust signals / results / proof]

H2: Frequently Asked Questions
  - [Q1 — from search suggestions + competitor FAQs]
  - [Q2]
  - [Q3]
  - [Q4]
  - [Q5]

H2: [CTA section]

6. Content Brief Per Section

For each H2 section, provide:

H2: [Section title]

Element	Details
Topics to cover	[bulleted list of specific points]
Secondary keywords to include	[from Step 2]
Target word count	~[X] words
Tone	[technical / educational / conversational — based on SERP analysis]
Key points from competitors	[what the top 3 cover in their equivalent section]
What to add beyond competitors	[unique angle, additional depth, gap to fill]
Stats to include	[if applicable — flag for verification]

(Repeat for every H2 section)

7. FAQ Section — Full Questions and Answer Guidance

#	Question	Answer guidance	Source
1	[question]	[2-3 sentence summary of what the answer should cover]	[From search suggestions / competitor FAQ / People Also Ask]

Schema: Apply FAQ structured data (JSON-LD) to all questions.

8. Internal Linking Plan

Source: sitemap.xml analysis + GSC traffic data

Pages that should link TO this new page (inbound)

#	From page (URL)	Anchor text	Link title attribute	Link type	Placement	Why
1	[URL from sitemap]	[natural anchor]	[title attribute]	Contextual / Navigational / CTA / Sidebar	[which section]	[why relevant]

(Only contextually relevant links. No minimum or maximum.)

Pages this new page should link TO (outbound)

#	To page (URL)	Anchor text	Link title attribute	Link type	Placement	Why
1	[URL from sitemap]	[natural anchor]	[title attribute]	Contextual / Navigational / CTA / Sidebar	[which H2 section]	[why relevant]

(Only contextually relevant links. No minimum or maximum.)

9. Claim Verification Checklist

Claim	Source	Verified?	Action needed
[any stat or differentiator recommended for the page]	[source]	Yes / No / Needs confirmation	[action]

Rules:

Claims from CLAUDE.md → "From brand brief — verify with product team"
Claims from product pages → "Verified on [URL]"
Claims from competitors/industry → cite source URL
Apply product-specific restrictions (e.g., no vendor comparison tables for SDP)

10. Pre-Publication Checklist

Before the page goes live, confirm:

Generated by /seo-new-page — ManageEngine / Zoho SEO Team Product: [PRODUCT NAME] | Keyword: [TARGET KEYWORD] | Date: [today's date]

POST-REPORT: INTERACTIVE MODE

After outputting the full report, inform the user:

Your new page brief is ready. You can now:

"Generate the full content draft for this page" (if format was brief)

"Expand the FAQ section with full answers"

"Add more sections about [topic]"

"Change the tone to [more technical / more conversational]"

"Show me what the meta title and description variations look like"

"Run /seo-competitor-analysis for deeper competitive insight"

"Create a brief for a different keyword"

Just type your request.

IF `--format=draft` WAS SPECIFIED

Instead of outputting just the brief (Sections 5-6), generate the full content draft for the page:

Write every section in full, following the brief structure
Use the tone identified from SERP analysis
Include secondary keywords naturally (no keyword stuffing)
Write FAQ answers in full (2-4 sentences each)
Insert internal link placeholders: [LINK: anchor text → destination URL]
Include schema markup suggestions as JSON-LD code blocks
Flag any claims that need verification with [VERIFY: claim — source]
Target the word count specified in the brief

Important: The draft is a starting point for human review, not a final version. Flag this clearly:

Note: This is an AI-generated first draft. Before publishing:

Verify all claims marked with [VERIFY]

Review tone and brand voice alignment

Add real screenshots, diagrams, or product images

Have a subject matter expert review technical accuracy

Test all internal links

SEO New Page — Multi-Product Content Brief Generator for New Keywords

SEO New Page — Multi-Product Content Brief Generator for New Keywords

Confirms no existing page → Ahrefs keyword data → SERP analysis → Full content brief → Internal linking plan

Works with Google Search Console MCP and Ahrefs MCP integrations.

WEBFETCH FALLBACK RULE (applies to ALL WebFetch calls in this skill)

STEP 0 — PRODUCT RESOLUTION

If --product argument is provided:

If --product is NOT provided:

PRODUCT REGISTRY

Product 1: ServiceDesk Plus

Product 2: ManageEngine (main site)

Product 3: ManageEngine Academy

Product 4: Zoho Bookings

Product 5: Zoho RPA

Product 6: Zoho Tables

Product 7: Zoho.com (main brand)

Product 8: Zoho Creator

Product 9: Qntrl

Product 10: ManageEngine Insights

Product 11: Zoho Flow

Product 12: Zoho QEngine

Product 13: ServiceDesk Plus MSP

BRAND CONTEXT CHECK

STEP 1 — CONFIRM NO EXISTING PAGE

1A. Check GSC for existing rankings

1B. Check Ahrefs for existing rankings

1C. Decision

STEP 2 — KEYWORD INTELLIGENCE FROM AHREFS

2A. Keyword overview and search intent

2B. Related and matching keywords

2C. Search suggestions

STEP 3 — SERP ANALYSIS

3A. Get top 10 SERP from Ahrefs

3B. Fetch and analyze the top 3 ranking pages

3C. Summarize top 10 landscape

STEP 4 — FETCH SITEMAP FOR INTERNAL LINKING

4A. Fetch the sitemap

4B. Identify relevant pages for internal linking

4C. Pull GSC traffic data for linking candidates

STEP 5 — GENERATE THE NEW PAGE BRIEF

New Page Brief — "[TARGET KEYWORD]"

1. Keyword & Opportunity Assessment

2. Secondary Keywords to Target

3. SERP Landscape Summary

4. Top 3 Competitor Deep Dive

#[Position]: [Title] — [Domain]

Heading structure

Key topics covered

Stats cited

FAQ questions (if present)

Key takeaway

5. Recommended Page Structure

Page metadata

Full heading structure

6. Content Brief Per Section

H2: [Section title]

7. FAQ Section — Full Questions and Answer Guidance

8. Internal Linking Plan

Pages that should link TO this new page (inbound)

Pages this new page should link TO (outbound)

9. Claim Verification Checklist

10. Pre-Publication Checklist

POST-REPORT: INTERACTIVE MODE

IF --format=draft WAS SPECIFIED

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If `--product` argument is provided:

If `--product` is NOT provided:

IF `--format=draft` WAS SPECIFIED