Command Reference
Complete reference for all 12 `/cro` commands. Each command can be run
Command Reference
Complete reference for all 12 /cro commands. Each command can be run
independently from Claude Code.
/cro audit <url>
Full website conversion audit with parallel agents.
Performs a comprehensive CRO analysis using 6 parallel subagents. This is the most thorough analysis available and produces a scored report with findings across all CRO categories.
Syntax:
/cro audit <url>
What it analyzes:
- UX heuristics and navigation
- Conversion copywriting effectiveness
- Analytics and tracking setup
- Visual hierarchy and layout
- Page speed and performance
- Trust signals and social proof
Output files:
FULL-AUDIT.md— Complete audit report with CRO Health Score
Example:
/cro audit https://www.acme.com
/cro page <url>
Single page conversion deep-dive.
Performs an in-depth analysis of a single page covering above-the-fold content, value proposition, CTAs, trust signals, copy, forms, speed, and mobile experience. Produces a Page CRO Score.
Syntax:
/cro page <url>
What it analyzes:
- Above-the-fold effectiveness
- Value proposition clarity and specificity
- CTA visibility, text, and placement
- Trust signals (testimonials, badges, logos)
- Content readability and persuasion
- Form design and friction
- Page speed indicators
- Mobile responsiveness
Output files:
- Page analysis report with section-by-section scoring
Example:
/cro page https://www.acme.com/pricing
/cro funnel <url1> <url2> [url3...]
Multi-step funnel mapping and drop-off analysis.
Maps a conversion funnel from entry to conversion, analyzing each step and the transitions between them. Identifies drop-off risks, navigation leaks, consistency issues, and missing micro-conversions.
Syntax:
/cro funnel <url1> <url2> [url3] [url4] ...
What it analyzes:
- Step-by-step clarity and purpose
- CTA effectiveness at each transition
- Navigation leaks (links pulling users out of the funnel)
- Friction points per step
- Cross-step consistency (visual, messaging, pricing)
- Mobile funnel experience
- Recovery mechanisms (cart abandonment, exit intent)
- Micro-conversion opportunities
Output files:
- Funnel analysis report with visual funnel map and per-step scores
Example:
/cro funnel https://shop.com https://shop.com/product/123 https://shop.com/cart https://shop.com/checkout
/cro test <url>
A/B test hypothesis generation.
Analyzes the page and generates prioritized A/B test hypotheses using the ICE framework (Impact, Confidence, Ease). Each hypothesis follows a structured format with evidence-based reasoning.
Syntax:
/cro test <url>
What it analyzes:
- Current page elements for optimization opportunities
- Highest-impact change areas
- Testing feasibility and sample size requirements
- Industry benchmarks for expected lift
Output files:
- Test plan with ICE-scored hypotheses and documentation templates
Example:
/cro test https://www.acme.com/signup
/cro copy <url>
Conversion copywriting analysis.
Deep evaluation of every copy element on the page: headlines, subheadlines, value proposition, CTAs, social proof text, urgency elements, readability, emotional triggers, micro-copy, and power words.
Syntax:
/cro copy <url>
What it analyzes:
- Headline formula and effectiveness
- Subheadline support
- Value proposition messaging
- Benefit-to-feature ratio
- CTA text quality
- Social proof copy specificity
- Urgency and scarcity language (with ethical assessment)
- Readability metrics (Flesch-Kincaid)
- Emotional trigger activation
- Micro-copy quality
- Power word usage and distribution
Output files:
- Copy analysis report with rewrite suggestions and emotional trigger map
Example:
/cro copy https://www.acme.com/landing-page
/cro ux <url>
UX heuristic evaluation.
Evaluates the page against Nielsen's 10 usability heuristics with a conversion-focused lens. Includes mobile UX assessment, cognitive load analysis, navigation evaluation, and form UX review.
Syntax:
/cro ux <url>
What it analyzes:
- Nielsen's 10 usability heuristics (conversion-focused)
- Mobile UX (thumb zones, tap targets, responsive behavior)
- Navigation and conversion path clarity
- Cognitive load (Hick's Law, Miller's Law, progressive disclosure)
- Form UX (labels, validation, error handling)
- Severity ratings (0-4 scale)
Output files:
- UX evaluation report with issue table and severity ratings
Example:
/cro ux https://www.acme.com
/cro forms <url>
Form optimization analysis.
Detailed analysis of all forms on the page: field count, labels, validation, friction level, mobile input types, privacy assurance, submit button text, and multi-step form assessment.
Syntax:
/cro forms <url>
What it analyzes:
- Field count vs. recommended maximums
- Label placement and clarity
- Inline validation presence
- Required vs. optional fields
- HTML5 input types for mobile
- Privacy statements near forms
- Submit button text specificity
- Multi-step form structure and progress indicators
Output files:
- Form optimization report with per-form scoring
Example:
/cro forms https://www.acme.com/contact
/cro ecommerce <url>
E-commerce CRO analysis.
Specialized analysis for e-commerce pages: product detail pages (PDP), category pages, cart, and checkout. Evaluates product presentation, pricing display, urgency elements, cross-sell/upsell, and purchase friction.
Syntax:
/cro ecommerce <url>
What it analyzes:
- Product presentation (images, descriptions, variants)
- Price display and anchoring
- Add-to-cart button prominence
- Urgency and scarcity indicators
- Cross-sell and upsell placement
- Shipping and return information visibility
- Cart and checkout friction
- Payment method options
- Mobile shopping experience
Output files:
- E-commerce CRO report with product page and checkout scoring
Example:
/cro ecommerce https://shop.com/products/example-product
/cro trust <url>
Trust signals and social proof audit.
Comprehensive evaluation of all trust-building elements: testimonials, reviews, client logos, security badges, guarantees, contact information, and overall credibility.
Syntax:
/cro trust <url>
What it analyzes:
- Testimonial quality (specificity, attribution, relevance)
- Review widgets and third-party validation
- Client/partner logos (recognizability, display)
- Security and compliance badges
- Guarantee language and positioning
- Contact information visibility
- Authority signals (certifications, awards, press)
- Social proof patterns and data points
- Dark pattern detection (fake urgency, fabricated reviews)
Output files:
- Trust audit report with signal inventory and recommendations
Example:
/cro trust https://www.acme.com
/cro tracking <url>
Analytics and tracking setup validation.
Validates that analytics tools are properly installed and configured for conversion measurement. Checks for GA4, GTM, Meta Pixel, and other tracking platforms.
Syntax:
/cro tracking <url>
What it analyzes:
- Google Analytics 4 (GA4) installation
- Google Tag Manager (GTM) setup
- Meta/Facebook Pixel
- LinkedIn Insight Tag
- Other third-party tracking (TikTok, Pinterest, Hotjar, etc.)
- Data layer presence and structure
- Consent management platform
- Conversion event configuration
- Noscript fallbacks
Output files:
- Tracking validation report with platform checklist
Example:
/cro tracking https://www.acme.com
/cro benchmark <url> <competitor-url>
Competitor conversion comparison.
Side-by-side CRO comparison between two websites. Analyzes both pages using the same criteria and highlights where each site excels or falls behind.
Syntax:
/cro benchmark <url> <competitor-url>
What it analyzes:
- Head-to-head CRO element comparison
- Value proposition differentiation
- CTA effectiveness comparison
- Trust signal strength comparison
- Form friction comparison
- Mobile experience comparison
- Content and copy quality comparison
- Competitive advantages and gaps
Output files:
- Competitive benchmark report with comparison tables
Example:
/cro benchmark https://www.acme.com https://www.competitor.com
/cro plan <url>
CRO strategy and 90-day roadmap.
Generates a prioritized CRO strategy with a 90-day implementation roadmap. Combines findings from a quick audit with business context to produce actionable phases.
Syntax:
/cro plan <url>
What it analyzes:
- Current conversion optimization state
- Quick-win opportunities (Week 1-2)
- High-impact changes (Month 1)
- Strategic improvements (Month 2-3)
- Testing roadmap and velocity targets
- Resource requirements
- KPI targets by phase
Output files:
ACTION-PLAN.md— Phased CRO roadmap with prioritized actions
Example:
/cro plan https://www.acme.com