Flourish App - Video Production Checklist

Pre-Production

Planning

• Review video script (VIDEO_SCRIPT.md)
• Review shot list (VIDEO_SHOT_LIST.md)
• Identify all locations/scenarios to feature
• Prepare backup locations in case primary doesn't work
• Test all UI interactions before recording
• Verify data is available for featured locations

Technical Setup

• Set up screen recording software (Loom, OBS, or similar)
• Configure recording settings:
  • Resolution: 1920x1080 minimum
  • Frame rate: 30fps minimum
  • Audio: High-quality microphone connected
• Test recording quality
• Set up browser:
  • Use Chrome or Firefox (latest)
  • Window size: 1920x1080
  • Zoom: 100%
  • Disable extensions
  • Use light theme
• Prepare cursor settings (large, visible)
• Clear browser cache and cookies
• Log in to Flourish app
• Test internet connection stability

Content Preparation

• Verify Queensgate Shopping Centre data is complete
• Test gap analysis functionality
• Test gap fulfillment workflow
• Test outreach functionality
• Verify reports are available
• Prepare example questions for voice assistant
• Have backup location ready (Meadowhall, Bluewater, etc.)

Script Preparation

• Review and memorize key talking points
• Practice voiceover timing
• Prepare for ad-libs if UI behaves differently
• Note any script changes needed based on actual UI

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Production

Recording Session 1: Full Walkthrough

• Record complete walkthrough (all scenes)
• Follow script timing guidelines
• Allow natural pauses for UI loading
• Record multiple takes of each scene
• Note any issues or bugs encountered

Scene-by-Scene Checklist

Scene 1: Opening Hook (0:00 - 0:30)

• Landing page hero section
• Stats cards hover effects
• Smooth transition to dashboard

Scene 2: Dashboard Overview (0:30 - 1:00)

• Full dashboard view
• Metric cards detail
• Quick action cards
• Recent activity section

Scene 3: Gap Analysis (1:00 - 2:00)

• Gap Analysis page load
• Search for Queensgate
• Map appears with location
• Configure analysis (slider, filters)
• Run gap analysis
• Show loading state
• Results appear on map
• Location details panel
• Tenant comparison view
• Gap priority cards
• Missing brands section

Scene 4: Gap Fulfillment (2:00 - 2:45)

• Navigate to Gap Fulfillment
• Select Queensgate
• Show gap cards
• Highlight action buttons
• Click "Local Outreach"

Scene 5: Automated Outreach (2:45 - 3:15)

• Outreach page loads
• Show place cards
• Detail one place card
• Select multiple tenants
• Click "Start Outreach"
• Show AI-generated messages

Scene 6: Reports (3:15 - 3:45)

• Navigate to Reports
• Show report cards
• Detail Queensgate report
• Show second report

Scene 7: Voice Assistant (3:45 - 4:00)

• Navigate to Assistant
• Show example questions
• Highlight features

Scene 8: Closing (4:00 - 4:30)

• Return to dashboard
• Show workflow summary
• Key metrics overlay
• CTA section
• Final logo

Recording Session 2: Retakes & Close-ups

• Record close-up shots of important UI elements
• Retake any scenes with issues
• Record alternative angles/views
• Capture smooth transitions

Audio Recording

• Record voiceover separately (if not recording live)
• Use quiet environment
• Test microphone levels
• Record multiple takes
• Keep raw audio files

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Post-Production

Video Editing

Initial Assembly

• Import all video files
• Organize clips by scene
• Assemble rough cut following script
• Trim unnecessary pauses
• Ensure smooth flow

Refinement

• Add smooth transitions between scenes
• Sync voiceover with screen actions
• Add zoom-ins on important elements
• Highlight cursor clicks
• Adjust timing for pacing

Graphics & Overlays

• Add intro slide with Flourish logo
• Add text overlays for key metrics:
  • "2,600+ Locations"
  • "180K+ Store Data Points"
  • "£2.4M Revenue Opportunity"
  • "20-40% Vacancy Reduction"
• Add chapter markers
• Add callout boxes for features
• Add outro slide with CTA

Color & Visuals

• Color correction for consistency
• Enhance UI contrast if needed
• Ensure text is readable
• Match color temperature throughout

Audio Post-Production

• Import voiceover audio
• Sync with video
• Add background music (subtle, instrumental)
• Normalize audio levels
• Remove background noise
• Add sound effects (optional):
  • Click sounds
  • Transition sounds
• Balance music vs. voiceover

Accessibility

• Create captions/subtitles
• Generate transcript
• Add audio description (optional)
• Test with screen reader (optional)

Export & Delivery

Master File

• Export high-quality master (1080p+, large file)
• Format: MP4 (H.264)
• Keep for archive

Web Version

• Export optimized web version
• Resolution: 1920x1080
• File size: ~10-15MB
• Format: MP4
• Upload to hosting platform

Social Media Versions

• YouTube:
  • Resolution: 1920x1080
  • Aspect ratio: 16:9
  • File size: Optimized for YouTube
• Instagram:
  • Resolution: 1080x1080
  • Aspect ratio: 1:1
  • File size: Under 100MB
• LinkedIn:
  • Resolution: 1920x1080 or 1080x1080
  • File size: Under 200MB
• Twitter/X:
  • Resolution: 1280x720
  • Aspect ratio: 16:9
  • File size: Under 512MB

Thumbnail Creation

• Design compelling thumbnail
• Include Flourish logo
• Add text overlay (e.g., "AI-Powered Property Intelligence")
• Use high-contrast, eye-catching design
• Export in multiple sizes:
  • YouTube: 1280x720
  • Instagram: 1080x1080
  • LinkedIn: 1200x627

Documentation

• Create video description with:
  • Key features highlighted
  • Timestamps/chapters
  • Links to sign up
  • Relevant hashtags
• Write blog post about video (optional)
• Prepare social media posts for promotion

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Quality Assurance

Technical Check

• Video plays smoothly (no stuttering)
• Audio is clear and balanced
• All text is readable
• UI elements are visible
• Cursor movements are smooth
• Transitions are professional
• No technical glitches visible

Content Check

• Follows script accurately
• All key features are showcased
• Value propositions are clear
• CTA is prominent
• Branding is consistent
• No errors or bugs shown

Timing Check

• Total length: 3-5 minutes
• Each scene fits timing guidelines
• Pacing is appropriate
• No sections feel rushed or too slow

Final Review

• Watch complete video end-to-end
• Check for any issues
• Get feedback from team
• Make final adjustments
• Approve for publication

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Publication Checklist

Platform Setup

• YouTube:
  • Upload video
  • Add title, description, tags
  • Set thumbnail
  • Add chapters/timestamps
  • Set visibility (public/unlisted)
  • Add to playlist (if applicable)
• Website:
  • Upload to hosting/CDN
  • Embed on landing page
  • Update video section
• Social Media:
  • Schedule posts
  • Prepare captions
  • Tag relevant accounts
  • Use appropriate hashtags

Promotion

• Email announcement to users
• Social media posts (Twitter, LinkedIn, Instagram)
• Blog post (if applicable)
• Newsletter inclusion (if applicable)
• Share with partners/stakeholders

Analytics Setup

• Set up tracking (Google Analytics, etc.)
• Monitor views and engagement
• Track conversion from video
• Collect feedback

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Backup Plans

If Primary Location Doesn't Work

• Use Meadowhall Shopping Centre
• Use Bluewater Shopping Centre
• Use The Trafford Centre
• Use Manchester Arndale

If Feature Doesn't Work

• Have mock data ready
• Use screenshots if needed
• Record alternative workflow
• Document issue for fix

If Recording Fails

• Have backup recording software
• Record in segments
• Use screen capture tools
• Consider animation/illustration alternative

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Post-Launch

Monitoring

• Track video performance
• Monitor comments/feedback
• Respond to questions
• Update video if needed

Iteration

• Collect user feedback
• Note improvements needed
• Plan future video updates
• Create additional clips if successful

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Resources Needed

Software

• Screen recording software (Loom, OBS, Camtasia, etc.)
• Video editing software (Premiere Pro, Final Cut, DaVinci Resolve, etc.)
• Audio editing software (Audacity, Adobe Audition, etc.)
• Graphics software (Photoshop, Figma, Canva, etc.)

Hardware

• High-quality microphone
• Stable internet connection
• Sufficient storage space
• Powerful computer for editing

Accounts

• Flourish app account (admin/test account)
• YouTube account
• Social media accounts
• Video hosting/CDN account

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Timeline Estimate

• Pre-Production: 2-4 hours
• Recording: 2-3 hours
• Post-Production: 8-12 hours
• Review & Revisions: 2-4 hours
• Publication: 1-2 hours
• Total: 15-25 hours

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Notes

• Record in quiet environment
• Test everything before recording
• Keep raw files for future use
• Document any issues for product team
• Be flexible—UI may differ slightly from script
• Focus on value proposition, not perfection
• Keep it engaging and professional