Marketing Pro Workflow - AI Instructions

AI execution guide for marketing pro workflow with 38 skills for full-funnel marketing automation.

Available Skills (38)

0. Skill Orchestration

Skill	Trigger
skill-navigator	which skills, recommend skills, what should I use, help me choose

1. Audience & Positioning

Skill	Trigger
marketing	marketing assets, full suite, persona to copy, marketing materials
buyer-persona-generator	buyer persona, ICP, ideal customer, target audience
Go-to-Market-Planner	GTM, go-to-market, launch plan, positioning, channels
prd-v09-gtm-strategy	PRD, product launch, GTM strategy, executable launch
marketing-strategy-pmm	product marketing, PMM, battlecard, competitive positioning

2. Pricing & Competition

Skill	Trigger
pricing-strategist	pricing, SaaS pricing, tiers, price experiment
competitor-price-tracker	competitor pricing, price monitoring, price alerts
competitive-ads-extractor	competitor ads, ad library, competitive intelligence

3. Copywriting & Messaging

Skill	Trigger
copy	copywriting, SaaS copy, high-converting, benefits
ad-copy-generator	ad copy, Google ads, Meta ads, LinkedIn ads
content-optimizer	SEO, on-page, keyword density, meta tags
content-brief	content brief, SEO brief, content planning

4. Landing Pages & Conversion

Skill	Trigger
landing-page	landing page, LP, conversion page, sales page
landing-page-copywriter	AIDA, landing copy, page copy
ui-ux-audit	UX audit, conversion audit, page review

5. Campaign Execution

Skill	Trigger
running-marketing-campaigns	campaign, marketing campaign, execute campaign
utm-builder	UTM, tracking links, campaign tracking
qr-code-generator	QR code, QR, offline tracking
email-template-generator	email template, email sequence, drip campaign

6. Outreach & Growth

Skill	Trigger
cold-email-sequence-generator	cold email, outreach sequence, email sequence
cold-outreach-generator	cold outreach, LinkedIn outreach, meeting request
personalization-at-scale	personalization, mass personalization, custom hooks
lead-research-assistant	lead research, prospect research, lead qualification

7. A/B Testing & Optimization

Skill	Trigger
funnel-analysis	funnel, conversion funnel, bottleneck, drop-off
analytics-interpretation	GA4, GSC, analytics, data interpretation

8. Launch Management

Skill	Trigger
technical-launch-planner	product launch, tech launch, launch timeline
launch-gtm-execution	launch execution, GTM execution, sales enablement

9. Dashboard & Review

Skill	Trigger
executive-dashboard-generator	dashboard, executive report, metrics summary
product-analytics	AARRR, retention, product metrics, weekly review
roi-analyzer	ROI, LTV, CAC, NPV, budget allocation
social-media-analyzer	social ROI, campaign performance
marketing-demand-acquisition	demand gen, paid media, CAC

SEO & Content

Skill	Trigger
seo-optimizer	SEO, optimization, rankings
serp-analysis	SERP, search results, competitor SERP
keyword-cluster-builder	keywords, keyword cluster, topic cluster

Social Media

Skill	Trigger
linkedin-post-optimizer	LinkedIn, post optimization
social-repurposer	repurpose, cross-platform, content conversion

Complete Marketing Pipeline

Stage 0: Skill Selection
└── skill-navigator → Auto-route to best skills for your goal

Stage 1: Positioning & Audience
├── buyer-persona-generator → Create ICP and personas
├── marketing → Generate full marketing asset suite
├── Go-to-Market-Planner → Complete GTM planning
└── prd-v09-gtm-strategy → PRD-driven launch strategy

Stage 2: Pricing & Competition
├── pricing-strategist → Define pricing strategy
├── competitor-price-tracker → Monitor competitor pricing
└── competitive-ads-extractor → Analyze competitor ads

Stage 3: Copywriting
├── copy → High-converting copy for all channels
├── ad-copy-generator → Ads for all platforms
└── content-brief → SEO content briefs

Stage 4: Landing Pages
├── landing-page → Full LP structure & copy
├── landing-page-copywriter → AIDA copy
└── ui-ux-audit → Conversion optimization

Stage 5: Campaign Execution
├── running-marketing-campaigns → Full campaign planning
├── utm-builder → Unified tracking
├── qr-code-generator → Offline material tracking
└── email-template-generator → Email sequences

Stage 6: Outreach & Growth
├── cold-email-sequence-generator → Cold outreach sequences
├── cold-outreach-generator → Meeting-focused scripts
├── personalization-at-scale → Mass personalization
└── lead-research-assistant → Lead qualification

Stage 7: Testing & Optimization
├── funnel-analysis → Diagnose conversion bottlenecks
└── analytics-interpretation → Data interpretation

Stage 8: Launch
├── technical-launch-planner → Product launch planning
└── launch-gtm-execution → Execution checklist

Stage 9: Dashboard & Review
├── executive-dashboard-generator → Executive reporting
├── product-analytics → AARRR metrics review
├── roi-analyzer → ROI/LTV/CAC analysis
└── social-media-analyzer → Campaign ROI

Skill Combinations

Product Launch Pipeline

buyer-persona-generator → Go-to-Market-Planner → pricing-strategist
→ marketing → landing-page → technical-launch-planner
→ utm-builder → executive-dashboard-generator

Cold Outreach Machine

lead-research-assistant → buyer-persona-generator
→ personalization-at-scale → cold-email-sequence-generator
→ cold-outreach-generator → analytics-interpretation

Landing Page Optimization

copy → landing-page → landing-page-copywriter
→ ui-ux-audit → utm-builder → funnel-analysis

Full-Funnel Campaign

running-marketing-campaigns → ad-copy-generator → email-template-generator
→ utm-builder → funnel-analysis → roi-analyzer

SEO Content Pipeline

keyword-cluster-builder → serp-analysis → content-brief
→ content-optimizer → seo-optimizer

Weekly Marketing Review

executive-dashboard-generator → product-analytics
→ roi-analyzer → funnel-analysis

Routing Guide

By Goal Type

"Launch a product":

1. Start with Go-to-Market-Planner
2. Use pricing-strategist for pricing
3. Generate assets with marketing
4. Plan launch with technical-launch-planner

"Create landing page":

1. Use copy for messaging
2. Use landing-page for structure
3. Audit with ui-ux-audit
4. Track with utm-builder

"Run outreach campaign":

1. Research with lead-research-assistant
2. Personalize with personalization-at-scale
3. Generate with cold-email-sequence-generator
4. Track with analytics-interpretation

"Review marketing performance":

1. Generate with executive-dashboard-generator
2. Analyze with product-analytics
3. Calculate with roi-analyzer
4. Diagnose with funnel-analysis

"Create ad campaigns":

1. Research with competitive-ads-extractor
2. Write with ad-copy-generator
3. Track with utm-builder
4. Analyze with social-media-analyzer

Quality Gates

1. Before Copy: Run buyer-persona-generator to understand audience
2. Before Landing Page: Get copy approved with conversion hooks
3. Before Launch: Run technical-launch-planner checklist
4. Before Campaign: Set up UTM tracking
5. After Campaign: Run funnel-analysis + roi-analyzer

Output Standards

Buyer Personas

• Demographics, psychographics, pain points
• Jobs-to-be-done framework
• Buying triggers and objections
• Channel preferences

Copy

• Headline, subheadline, body
• Feature → Benefit mapping
• Social proof elements
• Clear CTA

Landing Pages

• Hero section with value prop
• Problem-agitation-solution
• Features with benefits
• Social proof section
• FAQ
• CTA sections

Campaign Plans

• Timeline with milestones
• Channel mix with budgets
• UTM tracking scheme
• Success metrics

Analytics Reports

• Key metrics summary
• Trend analysis
• Anomaly detection
• Action recommendations

Pricing Strategy

• Tier definitions
• Value metrics
• Competitive positioning
• A/B test recommendations

Cold Outreach

• 7-14 email sequence
• A/B subject line variations
• Personalization fields
• Follow-up rhythm

Key Frameworks

April Dunford Positioning

1. Competitive alternatives
2. Unique attributes
3. Value (so what?)
4. Best-fit customers
5. Market category
6. Relevant trends

AARRR Metrics

• Acquisition
• Activation
• Retention
• Revenue
• Referral

Demand Gen Metrics

• CAC (Customer Acquisition Cost)
• LTV (Lifetime Value)
• MQL → SQL conversion
• Pipeline velocity
• ROAS / ROMI

Data Sources

• Google Analytics 4
• Google Search Console
• Social media platforms
• CRM data
• Competitor websites
• Ad libraries (Meta, Google, LinkedIn)