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prolific.com

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Easily collect high-quality data from real people

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Prolific
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About prolific.com

Prolific is a platform designed to connect researchers with a diverse pool of participants for online studies, AI training and evaluation tasks, surveys, and more. It emphasizes high-quality data collection by ensuring participants are verified, engaged, and fairly compensated. Prolific aims to facilitate efficient and reliable data gathering for academic, AI development, and other research purposes.

How to Use

Researchers can sign up, set up tasks or studies on the self-serve platform, define their target audience from a pool of 200k+ active participants, and launch their research. Participants can sign up to take part in interesting tasks and earn cash.

Key Features

  • Access to a verified and engaged participant pool
  • Self-serve platform for easy task setup and launch
  • Tools for AI training and evaluation
  • Fair compensation for participants
  • Audience checker

Use Cases

  • Academic research
  • AI training and evaluation
  • Market research
  • User research & testing
  • Data annotation
  • Training & alignment
  • Evaluation & safety

Key Features

Access to a verified and engaged participant pool
Self-serve platform for easy task setup and launch
Tools for AI training and evaluation
Fair compensation for participants
Audience checker

Pros & Cons

Pros
  • High data quality through verified participants and AI-powered quality checks
  • Fast turnaround – average 2 hours to collect data, with 97% completion rate
  • Transparent, pay-as-you-go pricing with no monthly fees
  • Extensive participant diversity (38+ countries, 80+ languages)
  • Flexible integration options including API and no-code integrations
  • Dedicated managed services for complex or large-scale projects
  • Trusted for over 10 years by leading AI developers and academic institutions

Best For

Academic researchAI training and evaluationMarket researchUser research & testingData annotationTraining & alignmentEvaluation & safety

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FAQ

What is Prolific and how does it work?
Prolific helps you collect high-quality human data to power AI development and research. It connects you with verified participants who match your exact needs for studies, surveys, AI training, and more. Researchers set up tasks, define target audiences, and launch – receiving responses within hours.
Why should I choose Prolific over alternatives?
Prolific delivers quality data and human feedback faster and more reliably than alternatives. It offers instant access to verified participants, transparent pricing, flexible expertise, and end-to-end transparency. You can start receiving responses within hours.
Are Prolific participants genuine and how is data quality ensured?
Yes, Prolific maintains a high bar for entry and participation. Protocol, the AI-powered quality monitoring system, runs 40+ checks to verify identity during onboarding and analyzes behavioral data when participants contribute. Researchers have full control over submission approval and can reject submissions failing attention or comprehension checks.
Can I integrate Prolific with other tools I use?
Yes, Prolific integrates seamlessly with most data collection tools, including survey platforms, annotation tools, and user research software via URL. API access is also available for scaling complex projects.
What is the difference between Prolific's platform and managed services?
The platform offers self-serve access with pay-as-you-go pricing – ideal for teams with research expertise. Managed services provide expert-led data collection with customization, curation, quality assurance, and dedicated project support for complex needs.