ZoomInfo
PaidB2B data and intelligence
About ZoomInfo
ZoomInfo is a comprehensive go-to-market (GTM) platform designed for B2B sales, marketing, and revenue operations teams. It leverages artificial intelligence and a vast database of B2B data to help organizations identify, engage, and close high-value prospects. The platform provides verified contact information, company insights, and real-time signals such as hiring surges, technology changes, budget shifts, and intent spikes. ZoomInfo aims to streamline lead generation, account prioritization, and deal preparation by delivering buyer context, org charts, decision-maker intelligence, and next-best actions directly within sales workflows.
The platform is trusted by over 35,000 companies and offers solutions tailored to various go-to-market roles, including sales development, account executives, account management, revenue operations, and demand generation. Key features include AI-powered account prioritization, intent data, company and contact enrichment, and integration with CRM and sales engagement tools. ZoomInfo also provides a Copilot feature that uses generative AI to surface relevant signals and recommendations. The platform is primarily focused on B2B data and intelligence, with input and output types centered on text-based data and signals.
Key Features
Pros & Cons
- Large, verified B2B database with extensive company and contact information
- AI-driven signals help prioritize high-potential accounts
- Integrates with popular CRM and sales tools
- Real-time updates on company changes and intent data
- Trusted by over 35,000 companies, indicating broad adoption
- Pricing is contact-based and likely requires a subscription; exact costs are not publicly listed
- Data accuracy and freshness may vary; occasional inaccuracies should be expected
- Primarily focused on B2B; not suitable for B2C or consumer-facing use cases
- Free trial is available but full access requires a paid plan; trial limitations should be verified