SideKik

Strama is an all-in-one AI sales outreach platform designed to manage the entire SDR motion from sourcing to follow-up in a single system. It combines lead discovery, qualification, engagement, and follow-up automation, with features like Lead Scout for finding matching leads, Watchtowers for monitoring buying signals, and Scorecards for automated account grading. Strama generates personalized emails and sequences that match each team's authentic voice, addressing the common problem of template-like outreach. By consolidating four typically disconnected tools (sourcing, scoring, sequencing, replying) into one, Strama aims to reduce time lost to tool-switching and improve pipeline efficiency. The platform is trusted by sales teams running outbound and includes integrations with CRM and calendar.