Wayde
FreemiumIntelligent influencer discovery engine
About Wayde
Wayde is an intelligent influencer discovery engine designed for brands and agencies. It helps users find perfect and ultra-specific creators from a database of over 450 million influencers. The platform provides contact information and advanced performance metrics. Wayde analyzes influencer performance, targeted audience, extracts life moments, and ensures PR-safety to help brands find the best-matched influencers quickly. It uses new researching algorithms to help users work smarter.
How to Use
Wayde offers three powerful ways to find the right influencers: 1. Upload Campaign Brief: Let AI analyze your brief and recommend top-fit creators. 2. Use Filters: Apply advanced filters to find creators matching your audience, style, and goals. 3. Describe Influencer Persona: Describe the type of creator you're looking for, and Wayde will instantly surface the best options.
Key Features
- Intelligent influencer discovery engine
- 450M+ influencer database
- Contact information for influencers
- Advanced performance metrics
- AI analysis of campaign briefs
- Advanced filtering by niche, aesthetic, management style, sponsorship types, brand partnerships, etc.
- Extraction of creators' life moments
- Assessment of collaboration safety (PR-safety)
- Detailed analytics (engagement rates, fake follower checks)
Use Cases
- Researching influencers with very specific requirements (e.g., owning a dog of a particular breed).
- Researching micro-influencers and analyzing adherence to campaign guidelines.
- Managing multi-creator campaigns to streamline the research process.
- Streamlining workflow to find the right influencers more easily.
- Working with authentic, high-performing creators by checking engagement rates and fake followers.
- Discovering professional hairstylists with specific follower counts and engagement rates.
- Finding women creating educational content on menstruation and hormonal health for a specific demographic.
- Locating US-based hiking enthusiasts who share outdoorsy content with specific dog breeds.
Key Features
Pros & Cons
- Access to a massive database of over 450 million influencers
- Advanced performance metrics including engagement rates and fake follower detection
- AI-powered analysis of campaign briefs for precise influencer matching
- PR-safety assessment to ensure brand-safe collaborations
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