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Litmus logo

Litmus

Paid

Preview, test, and track emails across multiple platforms with analytics.

5.0
New AI ToolsContact
Inputs: text, code, imageOutputs: image, text
Type
Saas
Founded
2005
Company
Litmus (a Validity company)
Visit Website

About Litmus

Litmus is web-based software designed to help teams test, track, and optimize their email campaigns. It offers a comprehensive suite of tools to help businesses create, send, and analyze their email campaigns. With Litmus, users can preview their emails in over 90 different email clients, test their emails for spam, and track their campaigns with detailed analytics. Litmus also provides users with access to a library of templates and design tools, so they can create emails that look professional and consistent across different devices. With Litmus, users can ensure that their campaigns are sent out quickly and efficiently, with the highest possible level of deliverability. Whether you’re a marketing team or a business owner, Litmus can help you maximize the impact of your email campaigns.

Key Features

Preview emails in 90+ email clients.
Test emails for spam.
Track campaigns with analytics.

Pros & Cons

Pros
  • Supports previews in 100+ email clients for broad compatibility
  • Streamlines collaboration and reduces review time in one workspace
  • Offers dynamic personalization tools to boost engagement
  • Provides consolidated analytics from multiple sources
  • Includes deliverability monitoring with alerts and upgrades
  • Integrates with ESPs for seamless workflows
Cons
  • Pricing requires contacting sales; appears enterprise-oriented
  • Advanced deliverability and analytics features need upgrades
  • Focused exclusively on email marketing, not other channels
  • Requires integration with an existing ESP
  • Reported time savings and metrics should be verified independently

Best For

Preview emails in 90+ email clients.Test emails for spam.Track campaigns with analytics.

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FAQ

How many email clients does Litmus support for previews?
Homepage indicates support for 100+ email clients and devices; exact list should be verified in product docs.
Does Litmus offer a free trial?
Website includes a 'Try Litmus' call-to-action, suggesting trial availability; details should be confirmed on the current site.
What personalization features are available?
Appears to include no-code tools like live polls, scratch-offs, personalized images, and countdown timers based on homepage.
Is there a free tier or starter plan?
No free tier mentioned; pricing model is contact-based, likely for paid plans only—verify on pricing page.
Does it integrate with my ESP?
Litmus works alongside ESPs with direct sync capabilities, per homepage; compatibility with specific providers should be checked.
What analytics does it provide?
Offers visibility into performance by device/client, engagement patterns, and multi-source data; upgrades available for deeper insights.