About Folk AI
Folk is a CRM platform that captures multi-channel communication data (email, WhatsApp, LinkedIn, notes) and uses AI Assistants to automate follow-ups, generate interaction summaries, enrich company profiles, and streamline workflows. It helps teams manage relationships, never miss follow-up opportunities, and switch context quickly across deals. Key AI capabilities include a Follow-up Assistant that analyzes conversations and drafts personalized follow-ups, a Recap Assistant that produces structured recaps of interactions, a Research Assistant that automatically enriches company data, and a Workflow Assistant that automates email sending based on triggers. The platform integrates with email (Google, Microsoft), WhatsApp, LinkedIn, and offers 5,000+ integrations via Zapier, Make, and REST API.
Key Features
Pros & Cons
- Saves time by automating follow-ups and summaries
- Provides context-rich recaps that include key decisions and next steps
- Enriches company profiles automatically, reducing manual research
- Works across multiple channels (email, WhatsApp, LinkedIn)
- Customizable recap formats (MEDDIC, BANT, custom)
- 2-week free trial with no credit card required
- Credits for enrichment and AI features are limited on the Standard plan (500/month enrichment, 2,000/month AI fields)
- Account is blocked after trial ends without upgrade, though data is not immediately deleted
- Automatic data recovery requires upgrade or extension request
- Pricing per member can become costly for large teams (Enterprise starts at $80/member/month)
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