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standard.ai

Paid

The data you've been missing is walking through your store

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Type
Saas
Founded
2015
Company
Standard AI

About standard.ai

Standard AI provides retailers and brands with actionable data by analyzing security camera footage in physical stores, similar to e-commerce analytics. Their VISION platform measures in-store impact, tracks shopper interactions, and analyzes product performance to maximize sales and shopper engagement. They offer solutions for retailers and brands to leverage existing cameras, validate in-store media impact, visualize shopper journeys, and optimize product placement.

How to Use

To use Standard AI, retailers assess their current camera setup, deploy the VISION software to process camera feeds, calibrate the system to their store layout, and then measure, optimize, and grow using the real-time shopper engagement data provided in an intuitive dashboard.

Standard AI's

Key Features

  • Visual Engagement Score to measure shopper interaction
  • Analysis of security camera footage for real-time insights
  • Shopper and employee journey visualization
  • Product performance analysis

Use Cases

  • Retailers can maximize sales and shopper engagement by leveraging current cameras.
  • Brands can track every shopper interaction and connect it to sales.
  • Validating in-store media impact and proving ROI to boost media revenue.
  • Tracking new product performance to refine messaging and placement.

Key Features

Visual Engagement Score to measure shopper interaction
Analysis of security camera footage for real-time insights
Shopper and employee journey visualization
Product performance analysis

Pros & Cons

Pros
  • Uses existing security cameras, minimizing additional hardware costs
  • Privacy-first approach with no facial recognition and edge processing
  • Provides verified impressions and real shopper behavior data, not modeled estimates
  • Scalable across stores with minimal compute requirements
  • Customizable zones to measure specific areas of interest
Cons
  • Pricing requires contacting sales, no transparent entry-level plan
  • Relies on existing camera coverage and quality for accurate data
  • Requires initial calibration and setup to define zones and train models

Best For

Retailers can maximize sales and shopper engagement by leveraging current cameras.Brands can track every shopper interaction and connect it to sales.Validating in-store media impact and proving ROI to boost media revenue.Tracking new product performance to refine messaging and placement.

Alternatives to standard.ai

FAQ

Does Standard AI use facial recognition?
No, Standard AI's technology never uses facial recognition to safeguard customer privacy.
How is shopper privacy protected?
Video stays local on edge devices; only privacy-safe aggregated data is sent to the cloud. The system does not identify individuals.
What kind of data does VISION provide?
VISION provides verified shopper counts, engagement scores, journey paths, and product interaction metrics, all based on actual behavior rather than modeled estimates.
Can Standard AI integrate with existing camera systems?
Yes, VISION is designed to leverage existing security cameras. A digital twin of the store is created, and coverage is assessed to configure the system to work with current setups.