**Clay**
FreeCreative agency. Organic shapes, soft gradients, art-directed layout
FreeFree tier
About **Clay**
Clay is a DESIGN.md file that documents the design patterns of the creative agency Clay, featuring organic shapes, soft gradients, and art-directed layout. It is ideal for creative agencies, playful B2B designs, and gradient-heavy layouts. Install it via npx getdesign@latest add clay and let your AI assistant use it for UI work. This analysis is part of the getdesign.md directory, an independent study of publicly observable design patterns.
Key Features
Organic shapes
Soft gradients
Art-directed layout
Works best for creative agencies
Works best for playful B2B designs
Gradient-heavy layouts
Easy installation via npx
Designed for AI-assisted UI work
Pros & Cons
Pros
- Unique organic shapes for creative aesthetics
- Soft gradients add depth and warmth
- Art-directed layout provides artistic control
- Easy to install and integrate with AI assistants
Cons
- Focuses on a specific aesthetic (organic, gradient-heavy) may not suit all projects
- Not a full design system but a reference file
- May require additional customization for production use
Best For
Creative agenciesPlayful B2B designsGradient-heavy layouts
FAQ
What is Clay?
Clay is a DESIGN.md file that documents the design patterns observed on the Clay creative agency website, including organic shapes, soft gradients, and art-directed layout. It can be installed via `npx getdesign@latest add clay` and used by AI coding assistants for UI work.
How do I use Clay?
Run `npx getdesign@latest add clay` from your project root, then ask your AI assistant to use DESIGN.md for UI work. It provides design pattern references for creative agency aesthetics.