inpwrd.com

Paid

Every Impression, Curated by AI for Your Outcome

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Saas

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inPowered

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About inpwrd.com

inPowered AI enables agencies and brands to maximize their media outcomes. It uses AI optimization that can be activated programmatically via PMP or integrated directly into DSPs to increase campaign performance. inPowered AI's optimization algorithms predict which impressions will result in the desired outcome, whether it's traffic, brand lift, viewability, leads, conversions, or ROAS.

How to Use

inPowered AI can be activated programmatically via PMP by generating a Deal ID, or integrated directly into DSPs. Users define their desired outcome (e.g., CTR, viewability) and provide advertiser details. The AI then optimizes media buying to achieve that outcome.

Key Features

AI-powered PMPs for programmatic performance
Turnkey AI optimization with Deal ID activation
Proprietary data for high-intent optimization
Integration with Index Exchange, Innovid, Edo, & Lucid

Use Cases

Maximizing programmatic performance across Display, Video, and CTV
Driving specific outcomes like CTR, viewability, brand lift, sales, and ROAS
Increasing campaign performance by 50% - 300%

Key Features

AI-powered PMPs for programmatic performance

Turnkey AI optimization with Deal ID activation

Proprietary data for high-intent optimization

Integration with Index Exchange, Innovid, Edo, & Lucid

Pros & Cons

Pros

Delivers 50%–300% performance lifts on key outcomes like CTR, VCR, conversions, and brand lift
Proven results: 80% lower cost per store visit, 44% increased targeted reach, 77% boost in CTR, 75% reduction in cost per site visit
Integrates with major data and measurement providers (Kantar, Cint, EDO, Innovid, PlaceIQ, Adelaide) for robust training
Recognized by ANA for 'Best Use of AI', finalist in Digiday Tech, OMMA, and The Drum Awards
Backed by leading ad-tech investors and integrated with Index Exchange for sell-side innovation
Privacy-friendly approach with sell-side AI decisioning that optimizes within the exchange

Cons

Requires programmatic setup via PMP and Deal ID activation, which may not suit all advertisers
Dependence on proprietary and third-party data sources for AI training may limit flexibility
Limited to display, video, and CTV formats; no mention of native or audio support

Best For

Maximizing programmatic performance across Display, Video, and CTVDriving specific outcomes like CTR, viewability, brand lift, sales, and ROASIncreasing campaign performance by 50% - 300%